Did you catch my panel at Search Engine Strategies in NYC earlier this year?
If so, I should apologize again! For those of you that missed it, I had a morning session and since my JetBlue red-eye flight had been soooooooooooooooo on-time while I worked for JupiterResearch I figured I would just catch the red-eye, cab into midtown and make my panel with an hour to spare. It was a fantastic plan …
… until the toilets on my flight came up broken.
For some reason, the pilot didn’t want to cross the country with a full flight with no toilet. Me, I was sleeping, but I suppose I see his point. So anyway, two hours later we hear “flush, YES!” and the flight pushes back. But my window has closed and I know I’m going to be late …
… and then the cabbie took me through Queens to get to midtown.
New Yorkers tell me this makes sense. Must be that “New York state of mind” people talk about …
Either way, I arrived at SES 45 minutes late, exhausted, stressed out, with airplane “bedhead” and my comfy travel sweater still on (seriously, it helps me sleep when I’m crammed next to some stranger who is drooling on me.) Rebecca Lieb, the panel moderator, saw me from the stage and said “Oh good, Eric Peterson is here. Come on up here Eric …” so I pulled my suitcase down the aisle, grabbed a glass of water, jumped on stage, said “Hi” to Neil and Jason and gave a 15 minute presentation on key performance indicators.
Chaos, absolute chaos!
I apologized profusely to Rebecca afterwards and again every time I saw her over those few days. She laughed it of and said that she’d had good feedback on the session … I think her word was “memorable”
I guess she wasn’t kidding. Rebecca and the SES team have invited me back so I’ll be on the Multichannel Metrics panel at SES San Jose on August 7th. Rebecca made me promise to fly in the night before (smart!) and the panel is at 4 PM so there is little chance that I’ll mess this one up …
Anyway, if you’re going to be at SES in August, come to the panel. I’d love to meet some of my readers and hopefully the panel will be as memorable (in a good way) as it was in New York.
For those of you interested in multichannel metrics (something Visual Sciences excels at, I should add) but not able to make it to San Jose, I’ll be on a similar panel at the Shop.ORG Annual Summit titled “What Numbers do Multi-Channel Merchants Look at each Monday Morning?” I believe I’ll also be at the WebSideStory Client Summit doing a Digital Marketing University class on key performance indicators the next day (October 12th) but I suppose I need to confirm that with Pelin at WebSideStory. Pelin, do you read my blog? 😉