Originally written by Eric Peterson on July 9, 2006
I got an email yesterday from Gail Ennis at Omniture that had the subject line of “Help!” Gail had purchased a copy of The Big Book of Key Performance Indicators but for some reason the PayPal process didn’t redirect her the download page on my web site. Being ever attentive to customer needs I immediately wrote Gail back and sent her the link to the book.
I think I susprised her.
Have any of you had similar problems when you purchased books through my web site? The PayPal process is supposed to redirect customers to my site to a secure download page but they don’t make it easy to verify that this process works. If you’ve had similar problems I’d love to hear about it.
Anyway, Gail pays me a great compliment by purchasing my book. Maybe we’ll start to see more from Omniture on the subject of key performance indicators in the near future.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
