Brian Hawkins, Demystified
I am extremely excited to be joining Adam, Eric, and John here at Analytics Demystified. While at Offermatica, Omniture and then Adobe I witnessed first hand the value this firm brings to clients and I am incredibly proud to be working with them.
A bit about me
I’m originally from Chicago but moved to San Francisco not long after finishing Graduate School in 2004. Soon after arriving I met the fine folks at Offermatica and started my optimization career servicing clients large and small and across every industry. It was during these years I found out how to best help organizations scale their optimization programs and, more importantly, how to get the most value out of their optimization platform.
In the years that followed at Omniture and then at Adobe, I spent most of my time continuing to help clients build best of breed optimization teams and practices.
These practices included auditing implementation, training, campaign road mapping, and the ever important process of analysis and communicating results to other parts of the organization.
During those years I also architected solutions for clients that allowed them to get more value out of their personalization and optimization platforms by integrating those platforms with their Analytics, Demand Generation tools, tag management systems, Email service providers and with other tools that share data internally and externally. I am a strong believer that optimization and personalization should span across all marketing efforts and not just on the website; and integrating internal and external tools enables this.
Going forward
At Analytics Demystified, my hope is to continue helping clients in this manner as I see the incredible value it brings them. I want to show them how to get the most out of their optimization and personalization tools. While my background has been heavily focused around the Adobe technologies such Test&Target, Test&Target1:1, and Recommendations, I am already branching out and applying my skill set to other vendor tools.
I really look forward to sharing my insights here on this blog and I hope to hear from all of you here as well. If I can be of any help to your business or you would like to chat, do not hesitate to let me know. I can be reached via this page or by email at brian.hawkins@analyticsdemystified.com.
