Originally written by Eric Peterson on May 19, 2006
One of my favorite people has finally decided to get his blog on (as it were), Avinash Kaushik from Intuit. Avinash, not known for pulling any punches, came on strong with posts on “Traditional Web Analytics is Dead” and his views on qualitative metrics and statistical significance. His post on statistical significance is particularly appropriate since he and I were just emailing about that last week (and I plan to roll his suggestions into my key performance indicator worksheets sometime very soon!)
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.