Avinash asks me to predict the future
One of my favorite bloggers, Mr. Avinash Kaushik, offered up his web analytics predictions for 2007 in a recent post. At the end of his post he offered this:
In turn I’ll tag our esteemed world leader Mr. Peterson to offer up his top secret list of 2007 web analytics predictions (I am positive it will be super!).
When Avinash calls me “our esteemed world leader” I have to wonder if he’s drinking stronger egg nog than I am at this time of the year, but since Mr. Kaushik is so nice (and positive it will be super!) here goes:
- The many smart companies that have invested already in technology and people will increasingly realize that without addressing their Web Analytics Business Process they will still under-appreciate the full value of their investment in web analytics.
- Smart people will stop freaking out about how “Web 2.0” is going to be measured and will begin to develop rational and reasonable models for tracking emerging Internet technologies and business models.
- Those companies who have deployed sufficiently powerful applications to identify search marketing click-fraud, especially those paying for highly-competitive search terms, may not particularly like what they find.
- Emetrics San Francisco will be widely proclaimed the “best ever” thanks to the combination of an interstellar line-up of speakers and a location that (finally!) says “Go out at night and PARTY!” [ Important: I have no knowledge about the speakers at Emetrics San Francisco, I just really trust Jim Sterne! ]
- The web analytics analyst community will shake again, although not quite the same way it did when Bob Chatham and I both joined Visual Sciences within a month of each other.
- Avinash, hot off the critical success of his new book, will finally accept his “guru” status in our community and stop being so damn humble all the time. Personally, I want to hear Mr. Kaushik say, “Damn straight, I’m the man!” on stage in San Francisco … Who’s with me?
Damn, it took me waaaaaaaaay longer than six minutes to write five not-so-surprising predictions. I guess I didn’t want to limit my career quite as much as my friend Avinash …
Since we’re still playing games, I’m going to go ahead and tag Mr. Gary Angel at SEMphonic, someone who has always cut straight to the chase, and see if he’ll offer up his own web analytics predictions for 2007. Gary?