Are you reading Matt Jacobs?
One of the bloggers I have been reading more and more lately is Matt Jacobs from Digitas. His weblog, Digital Media Analytics, is pretty insightful and he’s not afraid to tackle some, um, difficult subjects. If you have some time, take a gander at his recent missive on “Revenue as a Brand Metric?” Or, if you’re really into the nuts-and-bolts of web marketing, his May 20th post on click-to-landing page drop off (CLPD, his acronym, one I admittedly have not heard or used before) is a must read.
Clearly Matt is spending some serious time writing these posts. Nice!
Anyway, I realize I hadn’t added Matt to my blogroll. Added.