Originally written by Eric Peterson on June 6, 2006
One of the bloggers I have been reading more and more lately is Matt Jacobs from Digitas. His weblog, Digital Media Analytics, is pretty insightful and he’s not afraid to tackle some, um, difficult subjects. If you have some time, take a gander at his recent missive on “Revenue as a Brand Metric?” Or, if you’re really into the nuts-and-bolts of web marketing, his May 20th post on click-to-landing page drop off (CLPD, his acronym, one I admittedly have not heard or used before) is a must read.
Clearly Matt is spending some serious time writing these posts. Nice!
Anyway, I realize I hadn’t added Matt to my blogroll. Added.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
