Originally written by Eric Peterson on October 9, 2007
I am, and man, the week before the big event I get excited. I had a nice opportunity to chat with Matt Grant from Aquent about the event last week and Matt has posted the podcast of our conversation. Aside from that, I’m looking forward to seeing some of the brightest folks in the industry present, hearing from the vendors, and spending more time getting to know lots of the great folks I’ve had the chance to talk to in the last six months.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.