Are you going to ActiveInsights or Emetrics?

I’m heading East this week for WebSideStory’s ActiveInsights conference and will be giving a training on Thursday, October 5th, ostensibly on the subject of key performance indicators. Any of you who have seen me present in the past know that this presentation is as much about how companies are successful with web analytics as it is about key performance indicators so if you’re already signed up bring your questions and I’ll do my best to answer them.

If you plan to be there and want to get together I’d love to hear from you. You can email me directly and we can try and pin down a time to meet either at the conference or, perhaps better, over drinks on Wednesday night.

I’ll also be at the Emetrics Summit later this month presenting in the Business Implementation Track on Monday, October 16th immediately following the Industry Analyst panel (Forrester, Gartner Group, JupiterResearch.) I’m pretty excited about not having to be the guy that presents right after lunch this time. Mr. Sterne has me listed as “Web Analytics Guru Eric Peterson” in the schedule PDF so we know that Jim still has a sense of humor despite the insane schedule he keeps.

I am really excited about the presentation I’ll be giving at Emetrics on what I refer to as the Web Analytics Business Process. I don’t want to give anything away about the presentation but trust me, if you’re serious about using web analytics organizationally to drive change, you don’t want to miss what I have to say.

Oh, I’ll also be at the Web Analytics Wednesday Super Tuesday event on Tuesday, October 17th. If you haven’t already signed up for this event please do. It promises to be a great time and easily the largest gathering of web analytics professionals in a social setting ever held.