ACCELERATE 2013 is better than ever!

Now that Summer is here I personally am getting increasingly excited about Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center for Science and Industry (COSI) and have what I believe is our “best ever” lineup of speakers including Matt Jauchis, Chief Marketing Officer at Nationwide Insurance, and representatives from Google, Nestle Purina, Home Depot, Best Buy, Experian, FedEx, and many, many more.

» You can see our current lineup at the ACCELERATE site.

One small change this year is that we are charging a nominal fee for ACCELERATE ($99 USD). We decided to do this for one simple reason — our analysis of past events revealed that attendees who paid even a small fee were far more likely to attend the event! We set the fee low so that nobody would be excluded, and if you’d like to attend and really cannot pay please let me know and we will work something out.

As with years past we have limited seating at ACCELERATE so I would encourage you to visit EventBrite and sign up today!

» Sign up to attend ACCELERATE 2013!

What’s more, we have added two days of special “Advanced Analytics Education” on September 24th and 25th — classes taught by the Analytics Demystified staff. These half- and full-day sessions are provided at our best possible rate and promise to be intimate opportunities to learn from and get to know the Analytics Demystified team. Course descriptions are provided below and you can learn more and sign up for classes via our ACCELERATE Advanced Analytics Education page.

If you have questions about the conference please let us know via email or comments below. We look forward to seeing you in Columbus!

Advanced Analytics Education Class Descriptions for ACCELERATE 2013

If you have any questions about our classes or would like to register via phone please contact Analytics Demystified directly. We do offer discounts for multiple registrations.

Adam Greco’s “Adobe SiteCatalyst Top Gun”
Full-day class offered on September 24th and 25th

Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.

Michele Kiss and Tim Wilson “Building Analytics Teams”
Half-day class offered September 24th

During this half-day session, Analytics Demystified Partner Michele Kiss will share best practices for developing a world-class analytics practice, including recruiting, training and structuring a team, communication and presentation methods and hands-on tips and tricks. If you are challenged with developing, hiring, and managing web analytics teams of any size, this class if for you!

Key topics will include:

• Team structure and career path for digital analytics teams
• Optimizing digital analytics recruiting
• Strategies for training, up-skilling and analyst development
• Communication and presentation best practices
• Digital analytics in practice: tips and tricks

Brian Hawkins “Testing Demystified”
Half-day class offered September 24th

Brian Hawkins will cover the full range of requirements for testing, optimization, and personalization in the Enterprise.  Everything from the basics (implementation), approaches to test design, profiling, segmentation, and targeting will be covered.  Integrations with third party tool sets will also be covered.

Participants in this course will receive optimization best practices that they can apply to organization no matter what testing platform is being used.  Participants will walk away with a list of action items that will allow them to make a big impact on their optimization efforts.

Kevin Willeitner “Adobe Discover Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has worked with Discover for 6 years, acted as the Discover Subject Matter Expert at Adobe, and has presented on Discover at conferences. During this training students will gain hands-on experience with Discover and will learn how your company can super-charge their analysis capabilities beyond SiteCatalyst. This session will give you a practical understanding of how Discover works and you will learn the tricks necessary to get the most out of the tool.

During this session we will cover the following topics and more:

• Basic and advanced segmentation scenarios
• Proficiency with table builder for scalable analysis
• Advanced segmented metrics
• Discover-specific reports and metrics
• Report types and what goes beyond SiteCatalyst
• Managing analysis assets
• Comparison methodology
• Scenario-based exercises

Kevin Willeitner “Adobe ReportBuilder Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has long been recognized as a Report Builder expert and wrote the Report Builder chapter of Adam Greco’s book The Adobe SiteCatalyst Handbook. This ReportBuilder training will provide attendees an intimate knowledge of ReportBuilder’s functionality as well as the Excel skills needed to take full advantage of Report Builder’s most advanced features.

During this training students will gain a working experience in how to:

• Fully utilize all of Report Builder’s features
• Create scalable reports
• Learn the tips to creating reports more quickly
• Apply Excel techniques to make more dynamic and impressive dashboards
• Learn approaches for creating analytics tools (not just reports)
• Leverage publishing lists for sophisticated report distribution

Josh West and Michele Kiss “Advanced Google Analytics”
Half-day class offered September 25th

The team at Analytics Demystified is helping some of the best-known companies on the Internet get the most out of Google Analytics and we will be sharing our tips-and-tricks at ACCELERATE 2013. Josh West and Michele Kiss will be leading this half-day class covering:

• Basic and advanced implementation tips
• The use of cookies in Google and Universal Analytics
• Event tracking
• Debugging and the use of modern debuggers
• Custom Google Analytics features
• Google Analytics and Google Tag Manager together

John Lovett “Advanced Social Analytics”
Half-day class offered September 25th

During this half-day session, Analytics Demystified Senior Partner John Lovett will share his tested secrets for developing a social media measurement program that aligns corporate goals with social analytics measures of success. If your organization is participating in social media today, this is a must-attend workshop for quantifying the success of your social initiatives. All workshop attendees will receive a copy of John’s book Social Media Metrics Secrets.

Key topics will include:

• Strategic alignment of corporate objectives and social success
• Social media metrics that matter to your business
• Recommendations for social media data collection and analysis
• Business user training on the value of measuring social
• Developing a scalable social analytics framework