Personalization Thursdays

Each month, the team at Adobe hosts a webinar series called Personalization Thursdays.  The topics vary but the webinars typically focus on features and capabilities of Adobe Target.  The webinars are well attended and they often go deep technically which leads to many great questions and discussions.  Late last year, I joined one of the webinars where I presented “10 Execution tips to get more out of Adobe Target” and it was very well received!  You can watch that webinar here if you are interested.

Program Management

On Wednesday, March 15th, I have the privilege of joining the team again where I am presenting on “Program Management for Personalization at Scale”.  Here is the outline of this webinar:

Program management has become a top priority for our Target clients as we begin to scale optimization and personalization across a highly matrixed, and often global organization. It’s also extremely valuable in keeping workspaces discrete and efficiency of rolling out new activities. We’ll share the latest developments in program management that will assist with ideation and roadmap development, as well as make it easier to schedule and manage all your activities on-the-go, with valuable alerts and out of the box stakeholder reports.

I plan on diving into Adobe I/O and how organizations and software can use to scale their optimization programs.  I will also show how users of MiaProva leverage it to manage their tests from ideation through execution.

You have to register to attend but this webinar is open to everyone.  You can quickly register via this link:  http://bhawk.me/march-15-webinar

Hope to see you there!