Catch Me If You Can!
Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting back out into the world! If you’d like to hear me speak or chat about analytics, here are some places you can find me:
US Adobe Summit
Next week I will be attending what I believe is my 14th US Adobe Summit (which makes me sound pretty old!). It is in Las Vegas again this year and I am sure will be bigger than ever.
At the conference, I will be doing a session on Adobe Analytics “Worst Practices” in which I highlight some of the things I have seen companies do with Adobe Analytics that you may want to avoid. I have had a great time identifying these and have had the help of many in the Adobe Analytics community. This session is meant for those with a bit of experience in the product, but should make sense to most novices as well. Here is a link to the session in case you want to pre-register (space is limited): https://adobesummit.lanyonevents.com/2017/connect/sessionDetail.ww?SESSION_ID=4340&tclass=popup#.WMbsL2nTGYY.twitter
In addition to this session, I will also be co-presenting with my friends from ObservePoint to share an exciting new product they are launching related to Adobe Analytics. Many of my clients use ObservePoint, which is highly complimentary and this session should be useful to those who focus on implementing Adobe Analytics. Here is a link to that session: https://adobesummit.lanyonevents.com/2017/connect/sessionDetail.ww?SESSION_ID=4320&tclass=popup#.WMbrvEN9wcM.twitter
Last, but not least, I will be stopping by the SweetSpot Intelligence booth (#1046) on Wednesday March 22nd @ 4:00 PST to sign the last hardcopies of my book in existence! As you may have seen in some of my recent tweets, Amazon is no longer producing hardcopies of my Adobe Analytics book. I have 25 of these hardcopies left and am selling the last 10 on Amazon and the remaining 15 will be auctioned off by Sweetspot Intelligence during Adobe Summit and signed by yours truly Wednesday @ 4:00. This is your last chance to get a physical copy of my book and a signed one to boot! So if you want a copy of my book, make sure to stop by their booth on Tuesday and find out how to win a copy.
EMEA Adobe Summit
In addition to the US Adobe Summit, I will also be attending the EMEA Adobe Summit in the UK. I have been to this event a few times and it is a bit smaller than the US version, but just as much fun! I will be presenting there with my friend Jan Exner, who is one of the best Adobe Analytics folks I know, so it should be a great session. We are still working out the details on that session now, but you will not want to miss it!
Chicago Adobe Analytics “Top Gun” Class
On May 17th in Chicago, I will be hosting my annual Adobe Analytics “Top Gun” class for those who want to go really deep into the Adobe Analytics product. You can learn more about that class in this blog post.
A4 Conference – Lima, Peru
The following week, I will be speaking at the A4 Conference in Lima, Peru. This will be my first time to Peru and I am excited to use my Spanish skills once again and to meet marketers from South and Latin America!
In June, I will be back home and attending the Chicago eMetrics conference where I will be sharing information about the success of the DAA’s Analysis Recipe initiative and enjoying having analysts come visit my hometown when the weather is actually warm!
So that is where I will be! If you happen to be anywhere near these places, I’d love to see you. In addition, you can see all of the places my Demystified Partners will be by clicking here.