X Change Keynote Announced

I am incredibly excited to announce the keynote presentation for X Change 2009 to be held September 9, 10, and 11 in San Francisco at the St. Regis hotel. This year to kick things off we have arranged to have four guys that have done more than anyone to define the web analytics industry join us for a special “Four Founder’s Perspective” session, moderated by yours truly.

Brett Crosby, Matt Cutler, John Pestana, and Bob Page are four names that every web analytics insider knows. Co-founders of Urchin, NetGenesis, Omniture, and Accrue respectively and now senior managers at Google Analytics, Visible Measures, ObservePoint, and Yahoo! Web Analytics, each of these gentlemen continue to shape digital measurement to this day.

In the keynote session we’ll be focusing on the past, present, and future of digital measurement. These guys were active participants in the early foundations of the industry — hell, Matt Cutler co-authored with Jim Sterne the seminal work Emetrics: Business Metrics for the New Economy back in 2000 which more or less kicked off the whole ball of wax — and all four have a history of participating in the early days of Emetrics in Santa Barbara (which is the model for the X Change, an intimate gathering of peers and friends.)

The audience will have a chance to ask questions.

Registration for X Change 2009 is now open and you will save 10% off the cost of registration if you sign up to join us before July 31st! I have more information about the X Change here in the “Community” section of the site and will be adding more content very soon!

I look forward to meeting many of you at the Founding Father’s keynote at X Change 2009!