Originally written by Eric Peterson on November 1, 2010
Just in case you hadn’t seen this already I wanted to call your attention to the updated (version 2) “Web Analysts Code of Ethics” over at the Web Analytics Association blog. John Lovett and the members of the Standards Subcommittee did a wonderful job condensing my original work down into a more easily digested document.
The committee is still looking for comments on this version so please, please head over, read the update, and let us know what you think.
Thanks to John and the WAA for making this happen for all of us!
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
