New Google Analytics book is on the streets
I had been hearing about a book on Google Analytics for some time now and it just hit the streets. I haven’t had a chance to read it yet but Tim Seward at ROI Revolution has a nice write up on his weblog.
Tim’s funny. He talks a little bit about the book and then throws me mad props:
“As an interesting side note, and to highlight how far we still have to go to quench the thirst for understanding of the power of website analytics, 22% of all purchasers of this book from Amazon bought either of two books published by analytics luminary/author Eric Peterson (as of the date of this writing 12% bought “Analytics Demystified” and 10% bought “Web Site Measurement Hacks”). Eric has written practically half of all of the books on the subject.”
Tim, remind me to buy you drinks at Emetrics to thank you for the kind words. And, if you get your Web Analytics Wednesday up and running in North Carolina, let me know. I’ve been known to travel to Web Analytics Wednesday events and I love your part of the country.
It will be interesting to see how the G.A. book sells. I pitched O’Reilly on the idea back when they started giving it away but they were cool to the idea of Google books at the time. More recently I turned Yahoo! group co-moderator Brian Clifton onto an opportunity to write a O’Reilly Shortcut book on Google Analytics. I also know that “Web Analytics for Dummies” is coming out early next year … not sure if I’d buy a “for Dummies” book on this subject but who knows.
Anyway, thanks again to Tim and if you’ve got the G.A. book I’d love to hear your comments and impressions.