I'm excited about the upcoming UBC/WAA course on Creating and Managing an Analytical Business Culture

I got an email last week from Marianne Llewellyn at 2xL Consulting (who, if memory serves me correctly runs consulting services at Coremetrics) asking for volunteers to write content for the upcoming University of British Columbia/Web Analytics Association course on “Creating and Managing an Analytical Business Culture” and I have to say I’m very excited.

All of the coursework that I’ve seen from the UBC/WAA so far has been great (did you know you get all of the lectures from courses one and two on a companion CD when you buy Bryan and Jeff Eisenberg’s Waiting for your Cat to Bark?) but this course looks to me like the rubber hitting the road, everything you need to know about being successful with Web Analytics from vendor selection to organizational implementation. In my opinion, too many people are still focusing only on subtle variations in the numbers and not really working on how to use analytics technology to drive business success.

I wish I could encourage you to sign up for the course but it’s already completely sold out. Hopefully UBC will add a second session sometime in early 2007. Anyway, lucky you if you’re already signed up for the course.

If you’ve taken some of the previous courses, I’d love to hear your comments about how the courses have gone.