Originally written by Eric Peterson on February 1, 2006
Fred Kuu, HBX blogger, is pointing people towards the Web Analytics Wednesday event in Mountain View, CA next week. I’m pleased to see that the folks at Fireclick are sponsoring drinks, so nice of them!
It raises a good question about sponsoring these events. In general, I don’t have any problem with vendors or private parties ponying up money to buy the drinks at Web Analytics Wednesday events. As long as sponsors aren’t making people provide any information, something like “if you give me your phone number you can drink free …” which seems cheesy to me, I’m not going to stop anyone from buying drinks. This would also take some of the pressure off of Jacques Warren and the Web Analytics Association to feel like they have to buy the first round every month.
Who knows, maybe WebTrends will sponsor a Portland event?
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
