Originally written by Eric Peterson on July 21, 2006
Over at Coffee, Sun & Technology, Xavier Casanova has a nice shout-out for Web Analytics Wednesday as a Web 2.0 event. When I first established the event nearly a year ago I wasn’t really thinking of it as “Web 2.0” I suppose I see what Xavier is saying, sort of “for the people, by the people” with a basic database to support it.
Honestly I like the idea of user groups, mostly because someone else picks up the tab. That said, I’ve never said that vendors can’t sponsor Web Analytics Wednesday events and would welcome the idea. Do any of you who have attended these events have any suggestions about how to improve on this Web 2.0 idea? If so, I welcome your comments!
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.