Books and White Papers

The Senior Partners at Analytics Demystified are prolific authors and have written many of the seminal works on the topic of digital analytics and optimization. The following are links to our books available to purchase and, where possible, free downloads and links to freely available white papers.

Adobe Target Classroom in a Book by Brian Hawkins and Lily Chiu-Watson

In Adobe Target Classroom in a Book, seasoned Target veterans Brian Hawkins and Lily Chiu-Watson introduce new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.

The Adobe SiteCatalyst Handbook: An Insider’s Guide by Adam Greco

The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment

Web Site Measurement Hacks by Eric T. Peterson

Web Site Measurement Hacks [is] a guidebook that helps you understand your Web site visitors and how they contribute to your business’s success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring–and then improving–their site’s usability, performance, and design.

Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business by Eric T. Peterson

Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you! Web Analytics Demystified is available as a free download from Analytics Demystified.

The Big Book of Key Performance Indicators by Eric T. Peterson

The definitive work on the topic of digital key performance indicators, freely available from Analytics Demystified with companion Excel spreadsheets to jumpstart your digital measurement and reporting efforts. This book has also been translated into French and Japanese. The Big Book of Key Performance Indicators is available as a free download from Analytics Demystified.

Re-energize Your Marketing Analytics by Adam Greco [REGISTRATION REQUIRED]

Does your organization have the same level of excitement about analytics today as it did when you first started? No matter the state of your analytics program, Adam Greco’s white paper will help you improve your marketing analytics as well as its perception throughout your organization. Read Reenergize Your Web Analytics Program to:

• See why analytics programs fail
• Assess the state of your analytics program
• Learn steps to invigorate your marketing analytics

Top Analytics Tips & Tricks for 2015 by Michele Kiss [REGISTRATION REQUIRED]

Analytics is widely recognized as competitive advantage for companies, but it requires companies fully leverage the capabilities available to them. This white paper provides tips and tricks for segmentation, attribution, mobile, predictive analytics, real-time, data visualization and governance, to help you get the most from your data.