Technical/Implementation
A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »
If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ...... Continue »
Recently, I was listening to an episode of the Digital Analytics Power Hour that discussed analytics for sites that have no clear conversion goals. In this podcast, the guys brought ...... Continue »
Almost 2 years ago I wrote a blog post on some of the major questions companies face when choosing a tag management system. I very carefully crafted a post that ...... Continue »
Page load performance should be every company’s #1 priority with regard to its website – if your website is slow, it will affect all the KPIs that outrank it. Several ...... Continue »
Those of you who follow my blog have come to know that when I learn a product (like Adobe SiteCatalyst), I really get to know it and evangelize it. Back ...... Continue »
One of the things customers ask me about is the ability to profile website visitors. Unfortunately, most visitors to websites are anonymous, so you don’t know if they are young, ...... Continue »
In the recent white paper I wrote in partnership with Adobe, I discuss ways to re-energize your web analytics implementation. Often times, this involves re-assessing your business requirements and rolling ...... Continue »
Those of you who have read my blog posts (and book) over the years, know that I have lots of opinions when it comes to web analytics, web analytics implementations ...... Continue »
New technologies are easier bought than adopted… All too often, expensive “simple, click of a button” analytics tools are purchased with the best of intentions, but end up a niche solution ...... Continue »