Don’t Let Cookies Eat Your Site! August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

Star of the Show: Adobe Announces Launch at Summit 2017 March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ...... Continue »

Engagement Scoring + Adobe Analytics Derived Metrics September 4, 2015

Recently, I was listening to an episode of the Digital Analytics Power Hour that discussed analytics for sites that have no clear conversion goals. In this podcast, the guys brought ...... Continue »

A Developer’s Perspective on Features Every Tag Management System Should Offer August 17, 2015

Almost 2 years ago I wrote a blog post on some of the major questions companies face when choosing a tag management system. I very carefully crafted a post that ...... Continue »

The Hard Truth About Measuring Page Load Time June 23, 2015

Page load performance should be every company’s #1 priority with regard to its website – if your website is slow, it will affect all the KPIs that outrank it. Several ...... Continue »

Slack Demystified November 17, 2014

Those of you who follow my blog have come to know that when I learn a product (like Adobe SiteCatalyst), I really get to know it and evangelize it. Back ...... Continue »

Profile Website Visitors via Campaign Codes and More November 14, 2014

One of the things customers ask me about is the ability to profile website visitors. Unfortunately, most visitors to websites are anonymous, so you don’t know if they are young, ...... Continue »

New or Old Report Suite When Re-implementing? May 5, 2014

In the recent white paper I wrote in partnership with Adobe, I discuss ways to re-energize your web analytics implementation. Often times, this involves re-assessing your business requirements and rolling ...... Continue »

Reenergizing Your Web Analytics Program & Implementation April 22, 2014

Those of you who have read my blog posts (and book) over the years, know that I have lots of opinions when it comes to web analytics, web analytics implementations ...... Continue »

Five Tips to Help Speed Up Adoption of your Analytics Tool June 26, 2013

New technologies are easier bought than adopted… All too often, expensive “simple, click of a button” analytics tools are purchased with the best of intentions, but end up a niche solution ...... Continue »