Google Analytics

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! Google’s Data Studio is their answer to Tableau – a free, interactive data reporting, dashboarding and visualization tool. ...... Continue »

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ...... Continue »

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

Your Guide to Understanding Conversion Funnels in Google Analytics Updated December 2018, to include Advanced Analysis TL;DR: Here’s the cheatsheet. Often I am asked by clients what their options are for understanding conversion ...... Continue »

One of the benefits of programming with data — with a platform like R — is being able to get a computer to run through mind-numbing and tedious, but useful, ...... Continue »

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio This is an update to a 2017 blog post, since there are a ton of new features in Data Studio that ...... Continue »

Google Analytics users have become very familiar with the “yellow ribbon” notices that appear periodically in different reports. For instance, if you have a gazillion unique page names, you may see a ...... Continue »

Last week, I wrote up 10 Arbitrary Takeaways from Superweek 2017 in Hungary. There was a specific non-arbitrary takeaway that wasn’t included in that list, but which I was pretty excited to ...... Continue »

Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ...... Continue »