Tim Wilson BLOG

The Dirtiest Word in Analytics Is Interesting
The Dirtiest Word in Analytics Is Interesting
By on January 9, 2014

There are few sentence openers that set off analytics alarm bells for me more than: “It would be interesting to see…” That phrase gives me a 15-minute cardio workout without needing to ... read more »

What Marketing/Analytics Can Learn from Mythbusters
By on November 25, 2013

Earlier this month, I gave a presentation at the Columbus Web Group meetup that I titled Mythbusters: Analytics Edition. The more I worked on the presentation — beating the same ... read more »

Excel: Charting Averages without Adding Columns
By on November 23, 2013

I was recently building out a pretty involved dashboard where, ultimately, I had about 50 different metrics that were available through various drilldowns in Excel. Beyond just the number of ... read more »

An Aspirational Report Structure
By on October 3, 2013

The life of an analyst invariably includes responsibility for some set of recurring reports: daily, weekly, monthly, and even quarterly. I hate reports. Or, to be more precise, I have ... read more »

Why I Don’t Put Recommendations on Dashboards
By on September 10, 2013

WARNING: Gilligan contrarianism alert! The following post posits a thesis that runs contrary to popular opinion in the analytics community. Many companies these days rely on some form of internal dashboard(s). ... read more »

Analytics Aphorisms — Gilligan-Style
By on August 21, 2013

Last week, I had the pleasure of presenting at a SEER Interactive conference titled “Marketing Analytics: Proving and Improving Online Performance.” The conference was at SEER’s main office, which is ... read more »

The "K" in "KPI" is not for "1,000"
By on July 31, 2013

At the core of any effective performance measurement process are key performance indicators, or KPIs. Did you catch the redundancy in that statement? Performance measurement uses performance indicators. What gets my goat ... read more »

Avoiding Analytics Data-Wandering
By on July 18, 2013

It’s something of a given that any efficient and meaningful analysis will be driven by a clear hypothesis or set of hypotheses. Yet…it’s rare for analysts or marketers to actually ... read more »

5 Reasons Columbus is Great for ACCELERATE
By on June 25, 2013

I’m closing in on six full years since I moved from Austin to Columbus. Because I’m a native Texan, I’ll never truly “go native” in Columbus (there’s a Natural Law ... read more »

EXACTLY Where I've Wanted to Be
By on June 22, 2013

Ask a career coach how to land your dream job and they’ll tell you: 1) figure out what your dream job is, and 2) develop a plan to get there.* ... read more »