I was recently building out a pretty involved dashboard where, ultimately, I had about 50 different metrics that were available through various drilldowns in Excel. Beyond just the number of ... read more »
WARNING: Gilligan contrarianism alert! The following post posits a thesis that runs contrary to popular opinion in the analytics community.
Many companies these days rely on some form of internal dashboard(s). ... read more »
Last week, I had the pleasure of presenting at a SEER Interactive conference titled “Marketing Analytics: Proving and Improving Online Performance.” The conference was at SEER’s main office, which is ... read more »
At the core of any effective performance measurement process are key performance indicators, or KPIs.
Did you catch the redundancy in that statement? Performance measurement uses performance indicators. What gets my goat ... read more »