A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not:
Is “awareness” a valid objective for marketing activity?
I’ve gotten into more than a ... read more »
It happened last week: reviewing a client’s weekly report that I inherited, and I just couldn’t take it any more:
That prompted some Twitter back-and-forth with Todd Belcher and Alyson Murphy, ... read more »
It was a fairly innocuous vent-via-Twitter tweet last week that inspired this post:
I was surprised by the Twitter conversation it started, with several people noting that they had no idea ... read more »
Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with “engagement.” This post isn’t going ... read more »