Tim Wilson BLOG

5 Tips for #ACCELERATE Exceptionalism
5 Tips for #ACCELERATE Exceptionalism
By on August 11, 2014

Next month’s ACCELERATE conference in Atlanta on September 18th will be the fifth — FIFTH!!! — one. I wish I could say I’d attended every one, but, sadly, I missed ... read more »

I’ve Become Aware that Awareness Is a #measure Bugaboo
By on August 8, 2014

A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not: Is “awareness” a valid objective for marketing activity? I’ve gotten into more than a ... read more »

Hello. I’m a Radical Analytics Pragmatist
By on July 23, 2014

I was reading a post last week by one of the Big Names in web analytics…and it royally pissed me off. I started to comment and then thought, “Why pick ... read more »

Making Tables of Numbers Comprehensible
By on June 21, 2014

I’m always amazed (read: dismayed) when I see the results of an analysis presented with a key set of the results delivered as a raw table of numbers. It is impossible ... read more »

Automating the Cleanup of Facebook Insights Exports
By on June 17, 2014

This post (the download, really — it’s not much of a post) is about dealing with exports from Facebook Insights. If that’s not something you do, skip it. Go back ... read more »

Funnel Visualizations That Make Sense
By on May 6, 2014

It happened last week: reviewing a client’s weekly report that I inherited, and I just couldn’t take it any more: That prompted some Twitter back-and-forth with Todd Belcher and Alyson Murphy, ... read more »

A Guide to Segment Sharing in Adobe Analytics
By on March 17, 2014

Update 5/23/2014: This post should now be unnecessary and no longer accurate as of the May 2014 Adobe Analytics release. See this post by Ben Gaines for details on the ... read more »

Attribution Management Takes More than Technology
By on March 6, 2014

I’ll admit it: I’m something of a late joiner to the attribution management bandwagon. Over the last year or so, though, I’ve come around, and I attribute that (pun totally intended) ... read more »

10 Things You Should ALWAYS Do (or Not Do) in Excel
By on February 16, 2014

It was a fairly innocuous vent-via-Twitter tweet last week that inspired this post: I was surprised by the Twitter conversation it started, with several people noting that they had no idea ... read more »

A Useful Framework for Social Media "Engagements"
By on February 13, 2014

Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with “engagement.” This post isn’t going ... read more »