I ran into an interesting, but not uncommon scenario this week. I had someone who was trying to do a back-of-the-napkin calculation to assess the relationship between leads and revenue ... read more »
Analytics Demystified BLOG
A good friend of mine from my youth (and still today) read my first real post on this blog, and it really resonated with him — he’s commented offline about ... read more »
Avinash Kaushik has a great blog post about trying to do predictive analytics with web data: “Data Mining And Predictive Analytics on Web Data Works? Nyet!” Avinash is one of the truly ... read more »
Rack that up as one of those popular, throwaway cliches, stated with a ho-hum air as if to say, “It’s so factual and irrefutable that I can’t believe I’m wasting ... read more »
I’ve been offline for a while, primarily because I’ve been in the process of relocating my family from Austin, TX to Dublin, OH (Columbus, OH, basically). The last part of ... read more »
Seth Godin has started a list on Squidoo for business cliches. I added “data driven.” The list itself is an interesting read, although I definitely found myself struggling as to ... read more »
I heard this again today. It’s a mini-mantra in my current company, and I couldn’t disagree more. There’s a fairly famous Albert Einstein quote: “Not everything that can be counted counts, ... read more »
My boss mentioned Parkinson’s Law to me this morning in reference to a discussion we were having about sales and marketing process efficiency. I was familiar with the concept, but ... read more »
A fairly common web site registration form checkbox is something along the lines of: “Please have a sales representative from this company contact me.” It’s an easy question, very clearly ... read more »
Yet another entry on a topic that’s been kicked around in my head for several years, but which seems to come up every week or two. It’s the recognition that ... read more »