Analytics Demystified BLOG

When There's Just Not Enough Good Data to Draw a Conclusion
When There's Just Not Enough Good Data to Draw a Conclusion
By on September 21, 2007

I ran into an interesting, but not uncommon scenario this week. I had someone who was trying to do a back-of-the-napkin calculation to assess the relationship between leads and revenue ... read more »

Reporting vs. Analysis — not just me making the distinction
By on September 19, 2007

A good friend of mine from my youth (and still today) read my first real post on this blog, and it really resonated with him — he’s commented offline about ... read more »

A GIANT in web analytics says, "Don't get your hopes up…"
By on September 17, 2007

Avinash Kaushik has a great blog post about trying to do predictive analytics with web data: “Data Mining And Predictive Analytics on Web Data Works? Nyet!” Avinash is one of the truly ... read more »

"You can make the data say whatever you want it to."
By on September 10, 2007

Rack that up as one of those popular, throwaway cliches, stated with a ho-hum air as if to say, “It’s so factual and irrefutable that I can’t believe I’m wasting ... read more »

When a Data Geek Hits the Road
By on August 27, 2007

I’ve been offline for a while, primarily because I’ve been in the process of relocating my family from Austin, TX to Dublin, OH (Columbus, OH, basically). The last part of ... read more »

Business cliches
By on August 15, 2007

Seth Godin has started a list on Squidoo for business cliches. I added “data driven.” The list itself is an interesting read, although I definitely found myself struggling as to ... read more »

"If you can't measure it, don't do it"
By on August 10, 2007

I heard this again today. It’s a mini-mantra in my current company, and I couldn’t disagree more. There’s a fairly famous Albert Einstein quote: “Not everything that can be counted counts, ... read more »

One more reason why you CAN'T just start with the data
By on August 8, 2007

My boss mentioned Parkinson’s Law to me this morning in reference to a discussion we were having about sales and marketing process efficiency. I was familiar with the concept, but ... read more »

Sometimes, the best plan is to just ask
By on August 7, 2007

A fairly common web site registration form checkbox is something along the lines of: “Please have a sales representative from this company contact me.” It’s an easy question, very clearly ... read more »

Are you data-oriented or process-oriented?
By on August 4, 2007

Yet another entry on a topic that’s been kicked around in my head for several years, but which seems to come up every week or two. It’s the recognition that ... read more »