Analytics Demystified BLOG

Yet Another Post on Social Media ROI
Yet Another Post on Social Media ROI
By on December 9, 2007

And by “Yet another post…” I mean “in the blogosphere.” I do believe this will be my first post on the subject. But, I’m planning to dive into this topic ... read more »

How Many Times Do I Have to Tell You My Name?
By on November 26, 2007

Chris Brogan, one of the leading minds in the world of social media, just started a new job. And, he’s going through the new employee paperwork hassle (I think), which ... read more »

Two Ways to Gauge if Someone Really Uses Excel
By on November 19, 2007

I was on-site at a client for a couple of days last week and, during a break, got into a discussion with their resident CRM system expert. This fellow had ... read more »

What's Going on at WebTrends?
By on November 7, 2007

I got way backlogged (over a week — 150+ messages) on the webanalytics Yahoo! group. I started catching up last night, and then hit it again this morning. This was the ... read more »

A Seismic Shift in Demand Generation: Putting Your Leads at the Center of Your Lead Marketing (Part 1 of 2)
By on October 31, 2007

This is a bit of a departure from the normal “data” theme of this blog. But, I’ve been spending a lot of time working on some initiatives around “lead lifecycle ... read more »

Book Review Part 2 of 2: Super Crunchers
By on October 21, 2007

It’s amazing what an airplane flight can do when it comes to finishing up books that have been lingering. Especially when you pack the “fun” book in your checked baggage ... read more »

Book Review Part 1 (of ?): Super Crunchers
By on October 19, 2007

I promised in an earlier post that I would read Ian Ayres new book, Super Crunchers, and it’s taken me longer to get to it than I’d planned. And, while ... read more »

More Data Is Better
By on October 2, 2007

I had two discussions yesterday that centered around a similar topic. Both were with people who felt that more data is, by definition, better in the CRM space. One of the ... read more »

Inventing a Metric — Redux
By on October 1, 2007

Shortly after posting my last entry, there were a couple of responses: Wandering Dave, the poster whose entry sparked the thought, complimented me on the idea (and made some additional comments/cautions ... read more »

Inventing a Metric
By on September 25, 2007

As I’ve written about on many occasions, I’m a huge proponent of establishing clear objectives before trying to come up with metrics. I’ve always claimed that, with this approach, you ... read more »