Sometimes, seeing how data changes over time can inform you about trends in your data. One way to do this is to use time-lapse. Who hasn’t been mesmerized by a ... read more »
Analytics Demystified BLOG
Recently, I was working with a client who needed to group a bunch of dimension items for an analysis. While this would seem like an easy thing to do in ... read more »
Recently, one of the members of our Adobe Analytics Expert Council (AAEC) was lamenting that in the [old] Reports interface of Adobe Analytics, there is a Daily Unique Visitors metric, ... read more »
In my last post, I shared how you could build segments from website paths using the flow visualization in Analysis Workspace. This was done by right-clicking on a specific path ... read more »
Recently, Adobe updated the Analysis Workspace Flow visualization to offer more flexibility, especially when it comes to repeat instances. Many Adobe Analytics users have wanted to abandon the pathing reports ... read more »
One of the lesser-known features in the old Adobe Analytics interface was Targets. Targets allowed you to upload numbers that you expected to hit (per metric) so that you could ... read more »
Recently, I was working with a client to explain how panels work in Analysis Workspace. Panels in Workspace allow you to embed data visualizations and each panel can have its ... read more »
In last week’s post, I shared some of the areas of Analysis Workspace that confused the students of classes I provided on the product. Most of those issues were things that ... read more »
Analysis Workspace, the dynamic reporting interface for the Adobe Experience Cloud, is truly an amazing piece of technology. Over the past few years, Adobe has made tremendous strides in reporting ... read more »
One of the concepts in Adobe Analytics that confuses my customers is the notion that each sProp has a normal value, an entry value, and an exit value. When using ... read more »