Analytics Demystified BLOG

Digital Analytics Hub – Conference Recap
Digital Analytics Hub – Conference Recap
By on October 5, 2017

I’m back at my desk from the Digital Analytics Hub in the Big Easy and I’m feeling fresh and fired up about Digital Analytics. It may sound like a cliche, ... read more »

Oct. 25th: 1-Day Workshop in San Francisco – Intro to R for the Digital Analyst
By on October 4, 2017

I’ll be conducting a small (up to 8 students) hands-on workshop that is an introduction to R for the digital analyst in San Francisco on Wednesday, October 25th. If you are ... read more »

Did that KPI Move Enough for Me to Care?
By on September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ... read more »

A Mobile Analytics Comparative: Insurance Apps – Part 2
By on September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ... read more »

A Mobile Analytics Comparative: Insurance Apps – Part 1
By on August 17, 2017

Throughout this mobile analytics comparative, I was looking for a few specific things to determine data collected by a group of high-profile apps and how their respective analytics tools were ... read more »

How to Build a Brain-Friendly Bar Chart in R
By on July 17, 2017

This post was inspired by a post by Lea Pica: How to Build a Brain-Friendly Bar Chart in Domo. In that post, Lea started with the default rendering of a ... read more »

Mobile Analytics Summit Recap
By on July 10, 2017

I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in ... read more »

R You Interested in Auditing Your Google Analytics Data Collection?
By on July 7, 2017

One of the benefits of programming with data — with a platform like R — is being able to get a computer to run through mind-numbing and tedious, but useful, ... read more »

The Trouble (My Troubles) with Statistics
By on July 3, 2017

Okay. I admit it. That’s a linkbait-y title. In my defense, though, the only audience that would be successfully baited by it, I think, are digital analysts, statisticians, and data ... read more »

“What will you do with that?” = :-(
By on April 12, 2017

Remember back when folks wrote blog posts that were blah-blah-blah “best practice”-type posts? I think this is going to be one of those – a bit of a throwback, perhaps. ... read more »