Analytics Demystified Blogs

Segmenting on Paths in Flow Visualization
By on July 30, 2019

Recently, Adobe updated the Analysis Workspace Flow visualization to offer more flexibility, especially when it comes to repeat instances. Many Adobe Analytics users have wanted to abandon the pathing reports ... read more »

Setting Metric Targets in Analysis Workspace
By on July 16, 2019

One of the lesser-known features in the old Adobe Analytics interface was Targets. Targets allowed you to upload numbers that you expected to hit (per metric) so that you could ... read more »

Fallout Funnels With Date Ranges
By on July 10, 2019

Recently, I was working with a client to explain how panels work in Analysis Workspace. Panels in Workspace allow you to embed data visualizations and each panel can have its ... read more »

Training on Analysis Workspace (Part 2)
By on July 2, 2019

In last week’s post, I shared some of the areas of Analysis Workspace that confused the students of classes I provided on the product. Most of those issues were things that ... read more »

Training on Analysis Workspace (Part 1)
By on June 24, 2019

Analysis Workspace, the dynamic reporting interface for the Adobe Experience Cloud, is truly an amazing piece of technology. Over the past few years, Adobe has made tremendous strides in reporting ... read more »

Values – First/Last/Exit
By on June 12, 2019

One of the concepts in Adobe Analytics that confuses my customers is the notion that each sProp has a normal value, an entry value, and an exit value. When using ... read more »

Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice
By on June 5, 2019

Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ... read more »

Page Summary Report in Workspace
By on June 4, 2019

While I spend 99% of the time I use Adobe Analytics in Analysis Workspace, there are still a few things that haven’t migrated over from the old interface. One of ... read more »

A Less Technical Guide to Apple’s ITP 2.1 Changes
By on June 3, 2019

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ... read more »

Using Query Strings to Test Adobe Analytics Data
By on May 21, 2019

Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me ... read more »