Analytics Demystified Blogs

Did that KPI Move Enough for Me to Care?
By on September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ... read more »

Cart Persistence and Purchases [Adobe Analytics]
By on September 26, 2017

Many years ago, I wrote a post about shopping cart persistence based upon a query from a client. That post showed how to see how long items had been in ... read more »

Can Local Storage Save Your Website From Cookies?
By on September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ... read more »

European Adobe Analytics “Top Gun” Master Class – October 19th
By on September 21, 2017

A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I ... read more »

Content Freshness [Adobe Analytics]
By on September 19, 2017

Recently, I had a client ask me about content freshness on their site. In this case, the client wanted to know if the content on their site was going stale ... read more »

A Mobile Analytics Comparative: Insurance Apps – Part 2
By on September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ... read more »

Advanced Click-Through Rates in Adobe Analytics – Placement
By on September 5, 2017

Last week, I described how to track product and non-product click-through rates in Adobe Analytics. This was done via the Products variable and Merchandising eVars. In this post, I will ... read more »

Don’t Let Cookies Eat Your Site!
By on August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ... read more »

Click-Through Rates in Adobe Analytics
By on August 28, 2017

One of the more advanced things you can do with Adobe Analytics is to track click-through rates of elements on your web pages. Adobe Analytics doesn’t do this out of ... read more »

A Mobile Analytics Comparative: Insurance Apps – Part 1
By on August 17, 2017

Throughout this mobile analytics comparative, I was looking for a few specific things to determine data collected by a group of high-profile apps and how their respective analytics tools were ... read more »