Analytics Demystified Blogs

Recently, while working with a new client, I noticed something that I have seen a few clients do related to Once per Visit Success Events. These clients set a bunch ... read more »

Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. This has been something that has prevented many Adobe ... read more »

If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. ... read more »

In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to ... read more »

UPDATE: Sydney “Top Gun” class is now sold out! For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been ... read more »

One of the advantages that Adobe Analytics offers over other digital analytics tools is that it is part of a suite of products. Analytics integrates with AEM, Adobe Target, and ... read more »

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ... read more »

In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon ... read more »

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ... read more »

Following up on our very successful training day efforts at ACCELERATE 2019 we have collectively decided to bring an expanded version of the same classes to Chicago, Illinois on Monday, ... read more »