Analytics Demystified Blogs

Bonus Tip: Quantifying Content Creation
By on September 20, 2018

Last week and this week, I shared some thoughts on how to quantify content velocity in Adobe Analytics. As part of that post, I showed how to assign a publish ... read more »

Quantifying Content Velocity in Adobe Analytics – Part 2
By on September 18, 2018

Last week, I shared how to quantify content velocity in Adobe Analytics. This involved classifying content with the date it was published and looking at subsequent days to see how ... read more »

Registration for ACCELERATE 2019 is now open!
By on September 13, 2018

Analytics Demystified is excited to have opened registration for ACCELERATE 2019 on January 25th in Los Gatos, California.  You can see the entire agenda including speakers, topics, and information about ... read more »

Quantifying Content Velocity in Adobe Analytics
By on September 11, 2018

If publishing content is important to your brand, there may be times when you want to quantify how fast users are viewing your content and how long it takes for ... read more »

Google Analytics Segmentation: A “Gotcha!” and a Hack
By on September 6, 2018

Google Analytics Segmentation: A “Gotcha!” and a Hack Google Analytics segments are a commonly used feature for analyzing subsets of your users. However, while they seem fairly simple at the outset, ... read more »

Adobe Analytics Requirements and SDR in Workspace – Part 4
By on September 5, 2018

Last week, I shared how to calculate and incorporate your business requirement completion percentage in Analysis Workspace as part of my series of posts on embedding your business requirements and ... read more »

Adobe Analytics Requirements and SDR in Workspace – Part 3
By on August 28, 2018

Over the past two weeks, I have been posting about how to view your business requirements and solution design in Analysis Workspace. First, I showed how this would look in ... read more »

Understanding Marketing Channels in Google Analytics: The Good, The Bad – and a Toy Surprise!
By on August 22, 2018

Understanding Marketing Channels in Google Analytics: The Good, The Bad – and a Toy Surprise! Understanding the effectiveness of marketing efforts is a core use case for Google Analytics. While we ... read more »

Adobe Analytics Requirements and SDR in Workspace – Part 2
By on August 21, 2018

Last week, I wrote about a concept of having your business requirements and SDR inside Analysis Workspace. My theory was that putting business requirements and implementation information as close to ... read more »

Adobe Analytics Requirements and SDR in Workspace
By on August 14, 2018

Those who know me, know that I have a few complaints about Adobe Analytics implementations when it comes to business requirements and solution designs. You can see some of my ... read more »