Analytics Demystified Blogs

I have received a bunch of email the last few days from folks who have been directed to my Big Book of Key Performance Indicators and the companion spreadsheet.  Since ... read more »

That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio ... read more »

Over the years, I have tried to consistently share as much as I can about Adobe Analytics. The only downside of this is that my posts can span a wide ... read more »

I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). ... read more »

Dear Adobe, For Christmas this year I would like a product container in the segment builder. It is something I’ve wanted for years and if you saw my post on Product ... read more »

In my last blog post, I began sharing some of my favorite hidden right-click actions in Analysis Workspace. In this post, I continue where I left off (since that post ... read more »

If you have used Adobe Analytics segmentation you are likely very familiar with the hierarchy of container. These containers illustrate the scope of the criteria wrapped in the container and ... read more »

If you use Adobe Analytics, Analysis Workspace has become the indispensable tool of choice for reporting and analysis. As I mentioned back in 2016, Analysis Workspace is the future and ... read more »

While training is only a small portion of what I do in my consulting business, it is something I really enjoy. Training allows you to meet with many people and ... read more »

Earlier this week I mentioned a feature that allows you to link your Adobe Launch files to your old DTM files. Some have asked me for more details so you ... read more »