Analytics Demystified Blogs

The Transaction ID feature in Adobe Analytics is one of the most underrated in the product. Transaction ID allows you to “close the loop,” so to speak, and import offline ... read more »

Traditionally it has been a tad awkward to create a metric that gave you a daily average in Adobe Analytics. You either had to create a metric that could only ... read more »

After a brief hiatus while we examined the ever-changing conference landscape and regrouped here at Analytics Demystified I am delighted to announce that our much loved ACCELERATE conference will be returning ... read more »

Recently, a co-worker ran into an issue in Adobe Analytics related to Visit Frequency. The Visit Frequency report in Adobe Analytics is not one that I use all that often, ... read more »

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

One of the things I have noticed lately is how slowly some websites are loading, especially media-related websites. For example, recently I visited wired.com and couldn’t get anything to work. ... read more »

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ... read more »

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

There are a variety of methods and tools used for debugging and QA’ing an analytics implementation.  While simply using the developer tools built into your favorite browser will usually suffice ... read more »

Many retailers use product ratings as a way to convince buyers that they should take the next step in conversion, which is usually a cart addition. Showing how often a ... read more »