Analytics Demystified Blogs

Real-Time Campaign Activity
By on May 7, 2019

If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. ... read more »

Sharing Experience Cloud Audiences – Part 2
By on May 1, 2019

In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to ... read more »

Sydney Adobe Analytics “Top Gun” Class!
By on April 30, 2019

UPDATE: Sydney “Top Gun” class is now sold out! For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been ... read more »

Sharing Experience Cloud Audiences
By on April 23, 2019

One of the advantages that Adobe Analytics offers over other digital analytics tools is that it is part of a suite of products. Analytics integrates with AEM, Adobe Target, and ... read more »

Profile Playbook for Adobe Target
By on April 18, 2019

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ... read more »

Distinct Count in Segmentation
By on April 16, 2019

In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon ... read more »

Guest Post: Test Confidence – a Calculated Metric for Analysis Workspace
By on April 8, 2019

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ... read more »

Two days of training in Chicago in October
By on February 26, 2019

Following up on our very successful training day efforts at ACCELERATE 2019 we have collectively decided to bring an expanded version of the same classes to Chicago, Illinois on Monday, ... read more »

B2B Conversion Funnels
By on February 19, 2019

One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate ... read more »

Single-Page Apps: Dream or Nightmare?
By on February 13, 2019

A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need ... read more »