Analytics Demystified Blogs

Transaction ID – HR Example
By on August 7, 2018

The Transaction ID feature in Adobe Analytics is one of the most underrated in the product. Transaction ID allows you to “close the loop,” so to speak, and import offline ... read more »

Daily Averages in Adobe Analytics
By on August 7, 2018

Traditionally it has been a tad awkward to create a metric that gave you a daily average in Adobe Analytics. You either had to create a metric that could only ... read more »

ACCELERATE 2.0 coming in 2019: Save the Date
By on August 6, 2018

After a brief hiatus while we examined the ever-changing conference landscape and regrouped here at Analytics Demystified I am delighted to announce that our much loved ACCELERATE conference will be returning ... read more »

Return Frequency % of Total
By on July 31, 2018

Recently, a co-worker ran into an issue in Adobe Analytics related to Visit Frequency. The Visit Frequency report in Adobe Analytics is not one that I use all that often, ... read more »

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

Measuring Page Load Time With Success Events
By on July 18, 2018

One of the things I have noticed lately is how slowly some websites are loading, especially media-related websites. For example, recently I visited wired.com and couldn’t get anything to work. ... read more »

My First Crack at Adobe Launch Extension Development
By on July 11, 2018

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

Helpful Implementation Tip – Rewrite HTML on Page Load with Charles Proxy
By on July 10, 2018

There are a variety of methods and tools used for debugging and QA’ing an analytics implementation.  While simply using the developer tools built into your favorite browser will usually suffice ... read more »

Product Ratings/Reviews in Adobe Analytics
By on July 10, 2018

Many retailers use product ratings as a way to convince buyers that they should take the next step in conversion, which is usually a cart addition. Showing how often a ... read more »