Analytics Demystified Blogs

UPDATE: Sydney “Top Gun” class is now sold out! For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been ... read more »

One of the advantages that Adobe Analytics offers over other digital analytics tools is that it is part of a suite of products. Analytics integrates with AEM, Adobe Target, and ... read more »

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ... read more »

In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon ... read more »

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ... read more »

Following up on our very successful training day efforts at ACCELERATE 2019 we have collectively decided to bring an expanded version of the same classes to Chicago, Illinois on Monday, ... read more »

One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate ... read more »

A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need ... read more »

Last week, Adobe released a slew of cool updates to the Cohort Tables in Analysis Workspace. For those of you who suffered through my retention posts of 2017, you will ... read more »

I have received a bunch of email the last few days from folks who have been directed to my Big Book of Key Performance Indicators and the companion spreadsheet.  Since ... read more »