Analytics Demystified Blogs

Page Names with and Without Locale in Adobe Analytics
By on September 26, 2018

Have you found yourself in a situation where your pages in Adobe Analytics are specific to a locale but you would like to aggregate them for a global view? It ... read more »

Analysis Workspace Drop-downs
By on September 25, 2018

Recently, the Adobe Analytics team added a new Analysis Workspace feature called “Drop-downs.” It has always been possible to add Adobe Analytics components like segments, metrics, dimensions and date ranges ... read more »

ACCELERATE 2019
By on September 21, 2018

Back in 2015, the Analytics Demystified team decided to put on a different type of analytics conference we called ACCELERATE. The idea was that we as partners and a few ... read more »

Adobe Target and Marketo
By on September 21, 2018

The Marketo acquisition by Adobe went from rumor to fact earlier today.  This is a really good thing for the Adobe Target community. I’ve integrated Adobe Target and Marketo together many ... read more »

Bonus Tip: Quantifying Content Creation
By on September 20, 2018

Last week and this week, I shared some thoughts on how to quantify content velocity in Adobe Analytics. As part of that post, I showed how to assign a publish ... read more »

Quantifying Content Velocity in Adobe Analytics – Part 2
By on September 18, 2018

Last week, I shared how to quantify content velocity in Adobe Analytics. This involved classifying content with the date it was published and looking at subsequent days to see how ... read more »

Registration for ACCELERATE 2019 is now open!
By on September 13, 2018

Analytics Demystified is excited to have opened registration for ACCELERATE 2019 on January 25th in Los Gatos, California.  You can see the entire agenda including speakers, topics, and information about ... read more »

Quantifying Content Velocity in Adobe Analytics
By on September 11, 2018

If publishing content is important to your brand, there may be times when you want to quantify how fast users are viewing your content and how long it takes for ... read more »

Google Analytics Segmentation: A “Gotcha!” and a Hack
By on September 6, 2018

Google Analytics Segmentation: A “Gotcha!” and a Hack Google Analytics segments are a commonly used feature for analyzing subsets of your users. However, while they seem fairly simple at the outset, ... read more »

Adobe Analytics Requirements and SDR in Workspace – Part 4
By on September 5, 2018

Last week, I shared how to calculate and incorporate your business requirement completion percentage in Analysis Workspace as part of my series of posts on embedding your business requirements and ... read more »