Analytics Demystified Blogs

A Less Technical Guide to Apple’s ITP 2.1 Changes
By on June 3, 2019

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ... read more »

Using Query Strings to Test Adobe Analytics Data
By on May 21, 2019

Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me ... read more »

Once Per Visit Success Events
By on May 14, 2019

Recently, while working with a new client, I noticed something that I have seen a few clients do related to Once per Visit Success Events. These clients set a bunch ... read more »

Analysis Workspace Flow Reports Without Repeating Instances!
By on May 10, 2019

Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. This has been something that has prevented many Adobe ... read more »

Real-Time Campaign Activity
By on May 7, 2019

If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. ... read more »

Sharing Experience Cloud Audiences – Part 2
By on May 1, 2019

In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to ... read more »

Sydney Adobe Analytics “Top Gun” Class!
By on April 30, 2019

UPDATE: Sydney “Top Gun” class is now sold out! For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been ... read more »

Sharing Experience Cloud Audiences
By on April 23, 2019

One of the advantages that Adobe Analytics offers over other digital analytics tools is that it is part of a suite of products. Analytics integrates with AEM, Adobe Target, and ... read more »

Profile Playbook for Adobe Target
By on April 18, 2019

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ... read more »

Distinct Count in Segmentation
By on April 16, 2019

In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon ... read more »