Analytics Demystified Blogs

Training on Analysis Workspace (Part 1)
By on June 24, 2019

Analysis Workspace, the dynamic reporting interface for the Adobe Experience Cloud, is truly an amazing piece of technology. Over the past few years, Adobe has made tremendous strides in reporting ... read more »

Values – First/Last/Exit
By on June 12, 2019

One of the concepts in Adobe Analytics that confuses my customers is the notion that each sProp has a normal value, an entry value, and an exit value. When using ... read more »

Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice
By on June 5, 2019

Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ... read more »

Page Summary Report in Workspace
By on June 4, 2019

While I spend 99% of the time I use Adobe Analytics in Analysis Workspace, there are still a few things that haven’t migrated over from the old interface. One of ... read more »

A Less Technical Guide to Apple’s ITP 2.1 Changes
By on June 3, 2019

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ... read more »

Using Query Strings to Test Adobe Analytics Data
By on May 21, 2019

Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me ... read more »

Once Per Visit Success Events
By on May 14, 2019

Recently, while working with a new client, I noticed something that I have seen a few clients do related to Once per Visit Success Events. These clients set a bunch ... read more »

Analysis Workspace Flow Reports Without Repeating Instances!
By on May 10, 2019

Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. This has been something that has prevented many Adobe ... read more »

Real-Time Campaign Activity
By on May 7, 2019

If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. ... read more »

Sharing Experience Cloud Audiences – Part 2
By on May 1, 2019

In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to ... read more »