Analytics Demystified Blogs

Tim Patten joins the team at Analytics Demystified
By on January 3, 2018

I am extremely excited to be joining the talented team of Analytics Demystified partners.  I am truly humbled to be working alongside some of the brightest industry veterans Digital Analytics ... read more »

Report Suite ID for Virtual Report Suites
By on December 12, 2017

As I have helped companies evaluate and migrate to using virtual report suites (typically to avoid the cost of secondary server calls or to filter garbage data) there will come a ... read more »

NPS in Adobe Analytics
By on November 6, 2017

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ... read more »

Simple and oh so very sweet
By on October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ... read more »

My First MeasureCamp!
By on October 23, 2017

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17
By on October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ... read more »

Digital Analytics Hub – Conference Recap
By on October 5, 2017

I’m back at my desk from the Digital Analytics Hub in the Big Easy and I’m feeling fresh and fired up about Digital Analytics. It may sound like a cliche, ... read more »

MeasureCamp Brussels!!
By on October 4, 2017

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ... read more »

Oct. 25th: 1-Day Workshop in San Francisco – Intro to R for the Digital Analyst
By on October 4, 2017

I’ll be conducting a small (up to 8 students) hands-on workshop that is an introduction to R for the digital analyst in San Francisco on Wednesday, October 25th. If you are ... read more »