Recently, the Adobe Analytics team added a new Analysis Workspace feature called “Drop-downs.” It has always been possible to add Adobe Analytics components like segments, metrics, dimensions and date ranges ... read more »
The Marketo acquisition by Adobe went from rumor to fact earlier today. This is a really good thing for the Adobe Target community.
I’ve integrated Adobe Target and Marketo together many ... read more »
Analytics Demystified is excited to have opened registration for ACCELERATE 2019 on January 25th in Los Gatos, California. You can see the entire agenda including speakers, topics, and information about ... read more »
Google Analytics Segmentation: A “Gotcha!” and a Hack
Google Analytics segments are a commonly used feature for analyzing subsets of your users. However, while they seem fairly simple at the outset, ... read more »
Last week, I shared how to calculate and incorporate your business requirement completion percentage in Analysis Workspace as part of my series of posts on embedding your business requirements and ... read more »