Analytics Demystified Blogs

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018
By on April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ... read more »

2018 Adobe Summit – the testing guys perspective
By on April 3, 2018

The 2018 Adobe Summit season has officially closed.  This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee ... read more »

Chrome Network Filtering Tip for Analytics
By on March 26, 2018

When debugging analytics there are lots of tools you can use. Pretty much anything that can look at the HTTP requests will do something useful. Personally, I like to just ... read more »

Don’t forget! YouTube Live event on Adobe Data Collection
By on March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ... read more »

Personalization Thursdays
By on March 7, 2018

Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays.  The topics vary but the webinars typically focus on features and capabilities of Adobe Target.  The ... read more »

Where I’ll Be – 2018
By on March 1, 2018

Each year, I like to let my blog readers know where they can find me, so here is my current itinerary for 2018: Adobe Summit – Las Vegas (March 27-28) Once again, ... read more »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes
By on February 26, 2018

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ... read more »

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports!
By on February 10, 2018

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! Google’s Data Studio is their answer to Tableau – a free, interactive data reporting, dashboarding and visualization tool. ... read more »

Free Adobe Analytics Review @ Adobe Summit
By on February 7, 2018

For the past seven years (and many years prior to that while at Omniture!), I have reviewed/audited hundreds of Adobe Analytics implementations. In most cases, I find mistakes that have ... read more »

[Presentation] Foundational Psychology Experiments (And Why Analysts Should Know Them)
By on January 28, 2018

On Friday, I had an opportunity to speak at the Microsoft One Analyst conference in Seattle. For those who are interested, here is an annotated copy of the presentation. Please ... read more »