Analytics Demystified Blogs

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

Helpful Implementation Tip – Rewrite HTML on Page Load with Charles Proxy
By on July 10, 2018

There are a variety of methods and tools used for debugging and QA’ing an analytics implementation.  While simply using the developer tools built into your favorite browser will usually suffice ... read more »

Product Ratings/Reviews in Adobe Analytics
By on July 10, 2018

Many retailers use product ratings as a way to convince buyers that they should take the next step in conversion, which is usually a cart addition. Showing how often a ... read more »

Engagement Scoring Using Approx. Count Distinct
By on July 2, 2018

Back in 2015, I wrote a post about using Calculated Metrics to create an Engagement Score. In that post, I mentioned that it was possible to pick a series of success ... read more »

Adobe Insider Awesomeness and Geo Test deep dive
By on June 14, 2018

Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia.  I wrote a blog post a couple of weeks back about the multi-city event ... read more »

100% Stacked Bar Chart in Analysis Workspace
By on June 13, 2018

As is often the case with Analysis Workspace (in Adobe Analytics), you stumble upon new features accidentally. Hopefully, by now you have learned the rule of “when in doubt, right-click” ... read more »

Finding Adobe Analytics Components via Tags
By on May 22, 2018

When I am working on a project to audit someone’s Adobe Analytics implementation, one of the things I often notice is a lack of organization that surrounds the implementation. When ... read more »

Adobe Personalization Insider
By on May 21, 2018

Analytics Demystified and the Adobe Insider Tour To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading ... read more »

Adobe Insider Tour!
By on May 21, 2018

I am excited to announce that my partner Brian Hawkins and I will be joining the Adobe Insider Tour that is hitting several US cities over the next few months! ... read more »

Elsevier Case Study
By on May 15, 2018

I have been in consulting for a large portion of my professional life, starting right out of school at Arthur Andersen (back when it existed!). Therefore, I have been part ... read more »