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Francois Lane sent me this idea for a key performance indicator:
Here it is:Price of the Product x Conversion Rate of the Page = Average Revenue per Page View
This metric is ... read more »
And you probably realize that if you’re reading this web post. What do you think?
I went for the minimalist look and have rolled both the O’Reilly book and the ... read more »
While averages are conveniently generated for a number of important metrics it pays to keep the definition of an average in mind when using the following key performance indicators. ... read more »
Thanks to everyone for checking the new blog out and for the comments coming in so far. I added an XML button on the right so people can subscribe–I’m ... read more »
A reason to describe KPIs for “Average Revenue per VISITOR” and “Average Revenue per VISIT”? Same problem for cost per visitor and cost per visit?
For some reason I cannot ... read more »
Revenue per visitor is a critical metric but not just for online retailers and advertising supported sites. Marketing sites can better understand their marketing efforts by estimating value based ... read more »
Regardless of your business model, conversion is one of the most important visitor activities you need to track. By calculating the average cost per conversion you can ensure that ... read more »
Visitor acquisition costs often spiral out of control when left untracked. While tracking these costs can be difficult in the long run the effort is worth it.
A function of ... read more »