Analytics Demystified Blogs

For retailers, average order value is considered a “key” key performance indicator by many, when combined with revenue per visitor or visit and order conversion rate, is essentially the pulse ... read more »

Average revenue per visit is a more granular examination of your site’s financial performance but otherwise similar to average revenue per visitor. Definition See average revenue per visitor but substitute “Visits” for ... read more »

(I listened to your comments and appreciate the feedback. What do you think?!) Often it pays dividends to keep track of the cost of driving individual visits to the web ... read more »

Thanks to everyone for checking the new blog out and for the comments coming in so far. I added an XML button on the right so people can subscribe–I’m going ... read more »

Francois Lane sent me this idea for a key performance indicator: Here it is:Price of the Product x Conversion Rate of the Page = Average Revenue per Page View This metric is ... read more »

And you probably realize that if you’re reading this web post. What do you think? I went for the minimalist look and have rolled both the O’Reilly book and the ... read more »

And you probably realize that if you’re reading this web post. What do you think? I went for the minimalist look and have rolled both the O’Reilly book and the ... read more »

Francois Lane sent me this idea for a key performance indicator: Here it is:Price of the Product x Conversion Rate of the Page = Average Revenue per Page View This metric is ... read more »

While averages are conveniently generated for a number of important metrics it pays to keep the definition of an average in mind when using the following key performance indicators. ... read more »

Thanks to everyone for checking the new blog out and for the comments coming in so far. I added an XML button on the right so people can subscribe–I’m ... read more »