If I could give one piece of advice to an aspiring analyst, it would be this: Stop showing your ‘math’. A tendency towards ‘TMI deliverables’ is common, especially in newer ... read more »
Michele Kiss BLOG
Senior Partner
Last week, myself and 7,000+ of my friends attended Adobe’s Summit 2014 in Salt Lake City. The overarching theme of the event was “the reinvention of marketing”, which got me ... read more »
It seems impossible to believe that twelve months has passed already. But here I am, Salt Lake City-bound for another Adobe Digital Marketing Summit. For the past couple of years, I ... read more »
Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword “big data.” But in attempts to chase the “next shiny thing”, companies may ... read more »
My presentation from the Digital Analytics Association San Francisco Symposium is now available on SlideShare: What the ‘Quantified Self’ movement and really, really personal data means for marketing, analytics and privacy? At ... read more »
I spent five years responsible for web analytics for a major ad-monetised content site, so I’m not immune to the unique challenges of measuring a “content consumption” website. Unlike an ... read more »
Recently I have been exploring the world of “self quantification”, using tools like Jawbone UP, Runkeeper, Withings and more to measure, well, myself. Living in a tech-y city like Boston, ... read more »
It’s no secret that ours is a new and rapidly evolving industry. Skills are often acquired on-the-job, and training is critical to building a successful analytics practice and career. That’s why ... read more »
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare ... read more »
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare ... read more »