Michele Kiss BLOG

Senior Partner

How Often Should You Revisit Your KPIs?
How Often Should You Revisit Your KPIs?
By on November 6, 2016

The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those ... read more »

Getting A Cross-Device View of the User is a Behavior Problem, Not A Technology Problem
By on November 3, 2016

This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their ... read more »

What Analysts Can Learn About Presentation From Group Fitness Instructors
By on October 20, 2016

In my (vast amounts of) free time, I am a Les Mills group fitness instructor for BodyPump (weight training), RPM (indoor cycling) and CXWORX (functional core training.) While analytics and ... read more »

Six Rules for Nailing Digital Analytics
By on July 26, 2016

Six Rules for Nailing Digital Analytics [Originally published at Inc.com] It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital ... read more »

Avoiding PII in Google Analytics
By on July 7, 2016

Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ... read more »

What Happens When You Combine Analytics and Pregnancy?
By on June 29, 2016

What Happens When You Combine Analytics and Pregnancy? Those of who know me might have noticed I have been suspiciously quiet. (Let’s be honest, that’s not the norm for me!) I ... read more »

Pairing Analytics with Qualitative Methods to Understand the WHY
By on October 30, 2015

Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how ... read more »

The Most Important ‘Benchmarks’ Are Your Own
By on July 20, 2015

Companies typically expend unnecessary energy worrying about comparing themselves to others. What analyst hasn’t been asked: “What’s a typical conversion rate?” Unfortunately, conversion rates can vary so dramatically—by vertical, by ... read more »

Adobe Analytics Tips & Tricks (White Paper)
By on July 15, 2015

Analytics has the potential to be incredibly powerful for businesses. However, companies sometimes don’t know where to start, or how to take advantage of the capabilities of their digital analytics ... read more »

Using Adobe Analytics New ‘Calculated Metrics’ to Fix Data Inaccuracies
By on June 25, 2015

Few features were more hotly anticipated following Adobe Summit than the arrival of the newly expanded calculated metrics to Adobe Analytics. Within one week of its release, it is already ... read more »