A Step-By-Step Guide To Creating Funnels in Google’s Data Studio This is an update to a 2017 blog post, since there are a ton of new features in Data Studio that ... read more »
Michele Kiss BLOG
Senior Partner
The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those ... read more »
This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their ... read more »
In my (vast amounts of) free time, I am a Les Mills group fitness instructor for BodyPump (weight training), RPM (indoor cycling) and CXWORX (functional core training.) While analytics and ... read more »
Six Rules for Nailing Digital Analytics [Originally published at Inc.com] It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital ... read more »
Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ... read more »
What Happens When You Combine Analytics and Pregnancy? Those of who know me might have noticed I have been suspiciously quiet. (Let’s be honest, that’s not the norm for me!) I ... read more »
Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how ... read more »
Companies typically expend unnecessary energy worrying about comparing themselves to others. What analyst hasn’t been asked: “What’s a typical conversion rate?” Unfortunately, conversion rates can vary so dramatically—by vertical, by ... read more »
Analytics has the potential to be incredibly powerful for businesses. However, companies sometimes don’t know where to start, or how to take advantage of the capabilities of their digital analytics ... read more »