Kevin Willeitner BLOG

Recently I have received an interesting theme of questions related to client errors. These are errors that happen as your site is trying to make requests for various tags that ... read more »

The segment builder for Adobe Discover had some great features added during last week’s release. To celebrate, I thought I would put out a short video explaining the new layout and ... read more »

As a follow-up to Adam’s Cohort Analysis post for SiteCatalyst I wanted to provide an example of how you can easily translate a standard output from Adobe ReportBuilder into the ... read more »

Engagement scoring has been around in the web analytics industry for a long time. The idea behind this kind of score is to give visitors points based on actions they ... read more »

This is a question that we have had many clients ask recently. You can imagine, with the heavy usage of JavaScript in web analytics, the thought of a decreased acceptance ... read more »

You have always been able to use segments and calculated metrics in Adobe Discover but now you can include segments WITHIN your calculated metrics! This greatly increases the flexibility of ... read more »

During my career I have developed a ton of Excel tricks that enabled me to mold data just the way I like it. It all began when I took an ... read more »

I am wildly excited by the opportunity to join the Demystified team. I look forward to contributing my own expertise to the deep knowledge of Eric, John, Adam, and Brian ... read more »