Kevin Willeitner BLOG

Senior Partner

GTM: Using Multiple Inputs for RegEx Tables
GTM: Using Multiple Inputs for RegEx Tables
By on August 9, 2018

I’m a big fan of RegEx table variables in Google Tag Manager. These are especially useful if you have implemented a gtm blacklist with your GTM setup to avoid custom ... read more »

Daily Averages in Adobe Analytics
By on August 7, 2018

Traditionally it has been a tad awkward to create a metric that gave you a daily average in Adobe Analytics. You either had to create a metric that could only ... read more »

Chrome Network Filtering Tip for Analytics
By on March 26, 2018

When debugging analytics there are lots of tools you can use. Pretty much anything that can look at the HTTP requests will do something useful. Personally, I like to just ... read more »

Report Suite ID for Virtual Report Suites
By on December 12, 2017

As I have helped companies evaluate and migrate to using virtual report suites (typically to avoid the cost of secondary server calls or to filter garbage data) there will come a ... read more »

Trended Fallout with Adobe Report Builder
By on January 27, 2017

From the depths of the mail bag comes a question on how to create a trended fallout report in Adobe Report Builder. Here it is: I am trying to automate a ... read more »

Guess Who – Client Errors!
By on January 11, 2017

Recently I have received an interesting theme of questions related to client errors. These are errors that happen as your site is trying to make requests for various tags that ... read more »

Sequential Segmentation in Adobe Discover
By on May 31, 2013

The segment builder for Adobe Discover had some great features added during last week’s release. To celebrate, I thought I would put out a short video explaining the new layout and ... read more »

How to Build a Cohort Analysis in Adobe ReportBuilder
By on March 15, 2013

As a follow-up to Adam’s Cohort Analysis post for SiteCatalyst I wanted to provide an example of how you can easily translate a standard output from Adobe ReportBuilder into the ... read more »

Badgeville Integration with SiteCatalyst – The New Engagement Score
By on March 6, 2013

Engagement scoring has been around in the web analytics industry for a long time. The idea behind this kind of score is to give visitors points based on actions they ... read more »

Are JavaScript-Based Trackers Still Relevant?
By on February 21, 2013

This is a question that we have had many clients ask recently. You can imagine, with the heavy usage of JavaScript in web analytics, the thought of a decreased acceptance ... read more »