Josh West BLOG

Senior Partner

Tag Management: It’s Not About the Tags Anymore
Tag Management: It’s Not About the Tags Anymore
By on June 21, 2016

Last month I attended Tealium’s Digital Velocity conference – the only multi-day conference this year held by one of the major tag management vendors. Obviously, Adobe held its annual Summit ... read more »

A Developer’s Perspective on Features Every Tag Management System Should Offer
By on August 17, 2015

Almost 2 years ago I wrote a blog post on some of the major questions companies face when choosing a tag management system. I very carefully crafted a post that ... read more »

The Hard Truth About Measuring Page Load Time
By on June 23, 2015

Page load performance should be every company’s #1 priority with regard to its website – if your website is slow, it will affect all the KPIs that outrank it. Several ... read more »

Adobe’s new Marketing Cloud Visitor ID: How Does it Work?
By on April 19, 2015

A few months ago, I wrote a series of posts about cookies – how they are used in web analytics, and how Google and Adobe (historically) identify your web visitors. ... read more »

How Google and Adobe Identify Your Web Visitors
By on December 16, 2014

A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely ... read more »

A Primer on Cookies in Web Analytics, Part 2: What about Web Storage?
By on November 17, 2014

Last week I wrote about cookies, and how they are used in web analytics.  That post was really just the first in a series of posts I wanted to write ... read more »

A Primer on Cookies in Web Analytics
By on November 10, 2014

Some of you may have noticed that I don’t blog as much as some of my colleagues (not to mention any names, but this one, this one, or this one). ... read more »

TMS Best Practices: Get the Data Layer Right
By on November 4, 2013

Over the past year or so, I’ve had the opportunity to see some “do’s” and “dont’s” when implementing a tag management system. I thought today I’d share some thoughts on ... read more »

Adobe acquires Satellite – what next?
By on July 31, 2013

The Twitterverse was buzzing this morning about Adobe acquiring Satellite from SearchDiscovery, and while neither side has yet to make a public announcement, I have gotten confirmation of the big ... read more »

Tag management systems: How do I choose?
By on July 29, 2013

Since I joined Analytics Demystified a few months ago, I’ve spent quite a bit of time deep-diving into the various tag management tools. I had worked with most of these ... read more »