Josh West BLOG

Senior Partner

The Hard Truth About Measuring Page Load Time
The Hard Truth About Measuring Page Load Time
By on June 23, 2015

Page load performance should be every company’s #1 priority with regard to its website – if your website is slow, it will affect all the KPIs that outrank it. Several ... read more »

Adobe’s new Marketing Cloud Visitor ID: How Does it Work?
By on April 19, 2015

A few months ago, I wrote a series of posts about cookies – how they are used in web analytics, and how Google and Adobe (historically) identify your web visitors. ... read more »

How Google and Adobe Identify Your Web Visitors
By on December 16, 2014

A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely ... read more »

A Primer on Cookies in Web Analytics, Part 2: What about Web Storage?
By on November 17, 2014

Last week I wrote about cookies, and how they are used in web analytics.  That post was really just the first in a series of posts I wanted to write ... read more »

A Primer on Cookies in Web Analytics
By on November 10, 2014

Some of you may have noticed that I don’t blog as much as some of my colleagues (not to mention any names, but this one, this one, or this one). ... read more »

TMS Best Practices: Get the Data Layer Right
By on November 4, 2013

Over the past year or so, I’ve had the opportunity to see some “do’s” and “dont’s” when implementing a tag management system. I thought today I’d share some thoughts on ... read more »

Adobe acquires Satellite – what next?
By on July 31, 2013

The Twitterverse was buzzing this morning about Adobe acquiring Satellite from SearchDiscovery, and while neither side has yet to make a public announcement, I have gotten confirmation of the big ... read more »

Tag management systems: How do I choose?
By on July 29, 2013

Since I joined Analytics Demystified a few months ago, I’ve spent quite a bit of time deep-diving into the various tag management tools. I had worked with most of these ... read more »

Josh West: The Latest Partner at Demystified
By on April 30, 2013

I am super-excited to join the incredibly talented team of Demystified partners! My background is in development, and in full disclosure I considered beginning my initial post with “Hello analytics ... read more »