Josh West BLOG

Senior Partner

Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice
Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice
By on June 5, 2019

Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ... read more »

A Less Technical Guide to Apple’s ITP 2.1 Changes
By on June 3, 2019

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ... read more »

Single-Page Apps: Dream or Nightmare?
By on February 13, 2019

A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need ... read more »

Stop Thinking About Tags, and Start Thinking About Data
By on October 29, 2018

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ... read more »

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

My First Crack at Adobe Launch Extension Development
By on July 11, 2018

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ... read more »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018
By on April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ... read more »

Can Local Storage Save Your Website From Cookies?
By on September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ... read more »

Don’t Let Cookies Eat Your Site!
By on August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ... read more »

Star of the Show: Adobe Announces Launch at Summit 2017
By on March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ... read more »