Josh West BLOG

Senior Partner

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018
A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018
By on April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ... read more »

Can Local Storage Save Your Website From Cookies?
By on September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ... read more »

Don’t Let Cookies Eat Your Site!
By on August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ... read more »

Star of the Show: Adobe Announces Launch at Summit 2017
By on March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ... read more »

Tag Management: It’s Not About the Tags Anymore
By on June 21, 2016

Last month I attended Tealium’s Digital Velocity conference – the only multi-day conference this year held by one of the major tag management vendors. Obviously, Adobe held its annual Summit ... read more »

A Developer’s Perspective on Features Every Tag Management System Should Offer
By on August 17, 2015

Almost 2 years ago I wrote a blog post on some of the major questions companies face when choosing a tag management system. I very carefully crafted a post that ... read more »

The Hard Truth About Measuring Page Load Time
By on June 23, 2015

Page load performance should be every company’s #1 priority with regard to its website – if your website is slow, it will affect all the KPIs that outrank it. Several ... read more »

Adobe’s new Marketing Cloud Visitor ID: How Does it Work?
By on April 19, 2015

A few months ago, I wrote a series of posts about cookies – how they are used in web analytics, and how Google and Adobe (historically) identify your web visitors. ... read more »

How Google and Adobe Identify Your Web Visitors
By on December 16, 2014

A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely ... read more »

A Primer on Cookies in Web Analytics, Part 2: What about Web Storage?
By on November 17, 2014

Last week I wrote about cookies, and how they are used in web analytics.  That post was really just the first in a series of posts I wanted to write ... read more »