Josh West BLOG

Senior Partner

Fork in the Road: The Big Questions Organizations are Trying to Answer
Fork in the Road: The Big Questions Organizations are Trying to Answer
By on May 15, 2023

In a normal year, we’d be long past the point in the calendar where I had written a blog post on all of the exciting things I had seen at ... read more »

Switching from Adobe to Google? What you Should Know (Part 2)
By on March 22, 2021

Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ... read more »

Switching from Adobe to Google? What You Should Know (Part 1)
By on March 15, 2021

In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ... read more »

Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice
By on June 5, 2019

Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ... read more »

A Less Technical Guide to Apple’s ITP 2.1 Changes
By on June 3, 2019

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ... read more »

Single-Page Apps: Dream or Nightmare?
By on February 13, 2019

A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need ... read more »

Stop Thinking About Tags, and Start Thinking About Data
By on October 29, 2018

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ... read more »

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

My First Crack at Adobe Launch Extension Development
By on July 11, 2018

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ... read more »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018
By on April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ... read more »