Josh West BLOG

Senior Partner

Stop Thinking About Tags, and Start Thinking About Data
Stop Thinking About Tags, and Start Thinking About Data
By on October 29, 2018

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ... read more »

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

My First Crack at Adobe Launch Extension Development
By on July 11, 2018

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ... read more »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018
By on April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ... read more »

Can Local Storage Save Your Website From Cookies?
By on September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ... read more »

Don’t Let Cookies Eat Your Site!
By on August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ... read more »

Star of the Show: Adobe Announces Launch at Summit 2017
By on March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ... read more »

Tag Management: It’s Not About the Tags Anymore
By on June 21, 2016

Last month I attended Tealium’s Digital Velocity conference – the only multi-day conference this year held by one of the major tag management vendors. Obviously, Adobe held its annual Summit ... read more »

A Developer’s Perspective on Features Every Tag Management System Should Offer
By on August 17, 2015

Almost 2 years ago I wrote a blog post on some of the major questions companies face when choosing a tag management system. I very carefully crafted a post that ... read more »

The Hard Truth About Measuring Page Load Time
By on June 23, 2015

Page load performance should be every company’s #1 priority with regard to its website – if your website is slow, it will affect all the KPIs that outrank it. Several ... read more »