John Lovett BLOG

Senior Partner

Digital Analytics Hub – Conference Recap
Digital Analytics Hub – Conference Recap
By on October 5, 2017

I’m back at my desk from the Digital Analytics Hub in the Big Easy and I’m feeling fresh and fired up about Digital Analytics. It may sound like a cliche, ... read more »

A Mobile Analytics Comparative: Insurance Apps – Part 2
By on September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ... read more »

A Mobile Analytics Comparative: Insurance Apps – Part 1
By on August 17, 2017

Throughout this mobile analytics comparative, I was looking for a few specific things to determine data collected by a group of high-profile apps and how their respective analytics tools were ... read more »

Mobile Analytics Summit Recap
By on July 10, 2017

I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in ... read more »

Focusing on Outcomes
By on April 4, 2017

Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ... read more »

Best-In-Class Digital Analytics Capabilities
By on January 11, 2016

I don’t believe in maturity models, yet as we roll into 2016, I’ve recognized a widespread need for organizations to identify their digital analytics programs in contrast to their peers. ... read more »

Advanced Training for the Digital Analyst
By on July 24, 2015

In today’s competitive business environments, the expectations placed on the digital analysts are extremely high. Not only do they need to be masters of the web analytics tools necessary for ... read more »

A Framework for Digital Analytics Process
By on June 24, 2015

Digital Analytics process can be used to accomplish many things. Yet, in it’s most valuable form, process should be viewed as a means to familiarize business users with data that ... read more »

Demystified’s Data Governance Principles
By on December 5, 2014

In digital analytics, “Governance” is a term that is used casually to mean many different things. In our experience at Analytics Demystified, every organization inherently recognizes that governance is an ... read more »

Bulletproof Business Requirements
By on September 3, 2014

As a digital analytics professional, you’ve probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that’s easy enough, but all too often ... read more »