Eric Peterson BLOG

Senior Partner and Founder

Do You Trust Your Data?
Do You Trust Your Data?
By on November 2, 2011

A recurring theme in our strategy practice at Analytics Demystified is one of data quality and the businesses ability and willingness to trust web analytics data. Adam wrote about this ... read more »

Finally! Standards come to Web Analytics
By on October 11, 2011

Last week I had the pleasure of traveling to Columbus, Ohio to participate in Web Analytics Wednesday, hosted by Resource Interactive’s Tim Wilson and generously sponsored by the fine folks ... read more »

More seats opening for ACCELERATE 2011!
By on September 15, 2011

As I have mentioned a few times before, the initial response to our ACCELERATE event announcement caught us off guard — we honestly didn’t plan to be full after a ... read more »

Big San Francisco Web Analytics Wednesday event!
By on September 14, 2011

We just posted a Web Analytics Wednesday event in San Francisco in November that promises to be the event of the year in the Bay Area. Thanks to the generous ... read more »

The Myth of the "Data-Driven" Business
By on September 6, 2011

You may have noticed I have been pretty quiet in my blog lately aside from sharing news about our ACCELERATE event in San Francisco in November. It’s partially because honestly ... read more »

Are you a Super Accelerator?
By on August 23, 2011

When John, Adam, and I announced the ACCELERATE conference last week we really didn’t expect the response we got, much less that the seats we had planned for would fill ... read more »

By on August 17, 2011

Yesterday we announced that Analytics Demystified was bringing an entirely new type of event to San Francisco in November: ACCELERATE! Today I am chagrined to announce that ACCELERATE 2011 in San ... read more »

Announcing ACCELERATE 2011!
By on August 16, 2011

We are incredibly excited to announce that registrations are open for our newest community initiative designed for digital measurement, analysis, and optimization professionals, ACCELERATE! The first event will be held this ... read more »

Massive Web Analytics Throw-down in Google+
By on August 10, 2011

Much to my chagrin, having been outed by the local newspaper for my original dismissal of Google+, it appears that the web analytics community is prepared to go “all in” ... read more »

Great jobs and a great gathering in Atlanta next week
By on July 12, 2011

Just a quick note from my vacation getwaway to call reader’s attention to two great jobs at The Home Depot and to let Atlanta-area readers know that I will be ... read more »