Eric Peterson BLOG

Senior Partner and Founder

Site Performance and Digital Analytics
Site Performance and Digital Analytics
By on May 16, 2012

One of the issues we focus on in our consulting practice at Analytics Demystified is the relationship between page performance and key site metrics. Increasingly our business stakeholders are cognizant ... read more »

Digital analytics is like basketball …
By on May 4, 2012

If you follow me you know I’m a huge fan of digital measurement, analysis, and optimization. I’ve written books about it, I’ve given talks about it all over the world, ... read more »

2012 WAA Award of Excellence
By on March 8, 2012

On Tuesday at the Emetrics Summit the Web Analytics Association membership awarded Analytics Demystified a 2012 Award for Excellence and dubbed us the “Most Influential Agency” in the digital measurement ... read more »

Can you help the Analysis Exchange?
By on March 2, 2012

A lot of the conversations I have been having with my peers lately have been about change in our industry. In a nutshell, things seem to be heating up dramatically, ... read more »

Web 3.0 and the Internet User's Bill of Rights
By on February 23, 2012

Back in 2007, on the subject of the evolution of the web analytics industry, I proffered that “If Web Analytics 1.0 was all about measuring page views to generate reports ... read more »

Welcome Demystifier Brian Hawkins!
By on February 1, 2012

Adam, John, and I are incredibly excited to announce that industry veteran Brian Hawkins is joining Analytics Demystified to help us expand our offerings around testing, optimization, and personalization of ... read more »

Announcing the Analysis Exchange Scholarship
By on January 24, 2012

Continuing our long-standing efforts to support the broader digital measurement, analysis, and optimization community around the globe, I am incredibly happy to announce the creation of the Analysis Exchange Scholarship ... read more »

Big News from Web Analytics Wednesday!
By on January 17, 2012

Just a quick note of thanks to OpinionLab, ObservePoint, and Splunk who have joined I.Q. Workforce as official sponsors of our global Web Analytics Wednesday series for 2012. Thanks to ... read more »

My New Year's Resolutions, Demystified
By on January 9, 2012

Happy New Year everyone! I hope you had a relaxing and joyous Holiday season and are as excited as I am about what the coming year has in store. While ... read more »

The Evolution of Web Analytics Wednesday
By on December 10, 2011

I’ve been thinking a lot about some of the community events that my partners and I have had the opportunity to create over the years lately. While a lot of ... read more »