Eric Peterson BLOG

While averages are conveniently generated for a number of important metrics it pays to keep the definition of an average in mind when using the following key performance indicators. ... read more »

Thanks to everyone for checking the new blog out and for the comments coming in so far. I added an XML button on the right so people can subscribe–I’m ... read more »

A reason to describe KPIs for “Average Revenue per VISITOR” and “Average Revenue per VISIT”? Same problem for cost per visitor and cost per visit? For some reason I cannot ... read more »

Revenue per visitor is a critical metric but not just for online retailers and advertising supported sites. Marketing sites can better understand their marketing efforts by estimating value based ... read more »

Regardless of your business model, conversion is one of the most important visitor activities you need to track. By calculating the average cost per conversion you can ensure that ... read more »

Visitor acquisition costs often spiral out of control when left untracked. While tracking these costs can be difficult in the long run the effort is worth it. Definition A function of ... read more »

Most companies forget to track one of the most important customer support metrics there is: the amount of time it takes you to respond to a customer request sent via ... read more »

I sent an email out to very few people announcing this weblog. Two of them, Xavier Casanova and Bob Page are analytics gurus and bloggers. They saw fit ... read more »

Average visits per visitor over a finite timeframe can help you understand how much interest or momentum the “average” visitor has. Definition The total number of visits divided by the total number ... read more »

Average page views per visit are an excellent indicator of how compelling and easily navigated your content is. Definition The total number of page views divided by the total number of visits ... read more »