Eric Peterson BLOG

Senior Partner and Founder

Help me welcome our newest Demystifier, Tim Wilson!
Help me welcome our newest Demystifier, Tim Wilson!
By on June 21, 2013

I am delighted to announce that Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim ... read more »

Welcome Josh West, Adobe, and Google!
By on April 9, 2013

I am delighted to announce three big additions to the Analytics Demystified family today! The first is our newest Partner and lead for tag management, platforms, and technology, Mr. Josh ... read more »

New White Paper on Tag Management from Demystified!
By on March 13, 2013

Lately it seems like nearly every conversation I have with a client or prospect touches on Tag Management Systems (TMS). If it’s not a client or prospect, it’s a Venture ... read more »

Social media is like coffee …
By on February 4, 2013

Last week was an awesome week for digital measurement, especially if you were in San Francisco. The week started with a resurgent Webtrends, kicking off their Streams product at their ... read more »

Why I am excited about Webtrends Streams
By on January 16, 2013

This morning we are very excited to announce that Analytics Demystified has partnered with Webtrends as a consulting and development partner on their recently announced Webtrends Streams platform. You can ... read more »

Happy New Year from Analytics Demystified
By on January 6, 2013

On behalf of the rapidly growing team at Analytics Demystified I wanted to wish all of my clients, readers, and friends a Happy New Year! I say rapidly growing because ... read more »

The Evolving Tag Management Marketplace
By on November 1, 2012

Today started with a flurry of communication about Adobe’s intent to start giving their Tagmanager product away to all SiteCatalyst customers at no charge. I see this change as having ... read more »

Good Guy Google …
By on October 1, 2012

The good guys at Google announced today that they are giving away their own Tag Management System, Google Tag Manager. Since I’m not at Emetrics (where the announcement was made) ... read more »

ACCELERATE: An Analytics Event for the 99%
By on September 18, 2012

Wow, I cannot believe that October is almost upon us and that the expanding team at Analytics Demystified is about to deliver another ACCELERATE event! We are pretty excited about ... read more »

Make an Even BIGGER Difference
By on May 23, 2012

(The following is a guest post from David Schuette, an active member of the Analysis Exchange. You can follow David on Twitter @TheCakeScraps or contact us if you’d like to ... read more »