Eric Peterson BLOG

Senior Partner and Founder

Want to be part of Analytics Demystified?
Want to be part of Analytics Demystified?
By on August 5, 2013

Likely you have noticed that Analytics Demystified has grown significantly in the past twelve months, adding Kevin, Michele, Josh, and Tim to the team … and we’re ready to grow ... read more »

ACCELERATE 2013 is better than ever!
By on July 7, 2013

Now that Summer is here I personally am getting increasingly excited about Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center ... read more »

Help me welcome our newest Demystifier, Tim Wilson!
By on June 21, 2013

I am delighted to announce that Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim ... read more »

Welcome Josh West, Adobe, and Google!
By on April 9, 2013

I am delighted to announce three big additions to the Analytics Demystified family today! The first is our newest Partner and lead for tag management, platforms, and technology, Mr. Josh ... read more »

New White Paper on Tag Management from Demystified!
By on March 13, 2013

Lately it seems like nearly every conversation I have with a client or prospect touches on Tag Management Systems (TMS). If it’s not a client or prospect, it’s a Venture ... read more »

Social media is like coffee …
By on February 4, 2013

Last week was an awesome week for digital measurement, especially if you were in San Francisco. The week started with a resurgent Webtrends, kicking off their Streams product at their ... read more »

Why I am excited about Webtrends Streams
By on January 16, 2013

This morning we are very excited to announce that Analytics Demystified has partnered with Webtrends as a consulting and development partner on their recently announced Webtrends Streams platform. You can ... read more »

Happy New Year from Analytics Demystified
By on January 6, 2013

On behalf of the rapidly growing team at Analytics Demystified I wanted to wish all of my clients, readers, and friends a Happy New Year! I say rapidly growing because ... read more »

The Evolving Tag Management Marketplace
By on November 1, 2012

Today started with a flurry of communication about Adobe’s intent to start giving their Tagmanager product away to all SiteCatalyst customers at no charge. I see this change as having ... read more »

Good Guy Google …
By on October 1, 2012

The good guys at Google announced today that they are giving away their own Tag Management System, Google Tag Manager. Since I’m not at Emetrics (where the announcement was made) ... read more »