Eric Peterson BLOG

Likely you have noticed that Analytics Demystified has grown significantly in the past twelve months, adding Kevin, Michele, Josh, and Tim to the team … and we’re ready to grow ... read more »

Now that Summer is here I personally am getting increasingly excited about Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center ... read more »

I am delighted to announce that Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim ... read more »

I am delighted to announce three big additions to the Analytics Demystified family today! The first is our newest Partner and lead for tag management, platforms, and technology, Mr. Josh ... read more »

Lately it seems like nearly every conversation I have with a client or prospect touches on Tag Management Systems (TMS). If it’s not a client or prospect, it’s a Venture ... read more »

Last week was an awesome week for digital measurement, especially if you were in San Francisco. The week started with a resurgent Webtrends, kicking off their Streams product at their ... read more »

This morning we are very excited to announce that Analytics Demystified has partnered with Webtrends as a consulting and development partner on their recently announced Webtrends Streams platform. You can ... read more »

On behalf of the rapidly growing team at Analytics Demystified I wanted to wish all of my clients, readers, and friends a Happy New Year! I say rapidly growing because ... read more »

Today started with a flurry of communication about Adobe’s intent to start giving their Tagmanager product away to all SiteCatalyst customers at no charge. I see this change as having ... read more »

The good guys at Google announced today that they are giving away their own Tag Management System, Google Tag Manager. Since I’m not at Emetrics (where the announcement was made) ... read more »