Eric Peterson BLOG

Senior Partner and Founder

Evolution of the Analysis Exchange
Evolution of the Analysis Exchange
By on July 6, 2017

When we created the Analysis Exchange years ago my Partners and I all knew the industry needed better gateways into the field. Being “old school” each of us had more ... read more »

I am the Luckiest Guy in Analytics!
By on October 12, 2016

Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ... read more »

Nine Years Demystifying (Web) Analytics … a Look Back
By on June 8, 2016

  Last week my inbox blew up all the sudden with email from LinkedIn with subjects like “congrats” and “well done, old man!” At first I assumed this was just more ... read more »

Eight years of Analytics Demystified …
By on July 1, 2015

Eight years … eight amazing years since I told my wife I was quitting my job as a Vice President of Strategic Consulting at Visual Sciences (by that time owned ... read more »

Happy New Year from Web Analytics and Team Demystified
By on January 6, 2015

Happy belated new year to everyone reading this blog — on behalf of everyone at Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing holiday ... read more »

Top 5 Metrics You're Measuring Incorrectly … or Not
By on September 3, 2014

Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my ... read more »

Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!
By on August 22, 2014

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital ... read more »

Team Demystified Update from Wendy Greco
By on July 29, 2014

(The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE ... read more »

ACCELERATE 2014 "Advanced Analytics Education" Classes Posted
By on July 9, 2014

I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will ... read more »

The Recent Forrester Wave on Web Analytics … is Wrong
By on May 16, 2014

Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes ... read more »