Eric Peterson BLOG

Senior Partner and Founder

Announcing additional ACCELERATE speakers from Twitch, Google, and Nordstrom!
Announcing additional ACCELERATE speakers from Twitch, Google, and Nordstrom!
By on October 30, 2018

Today we are excited to announce some additional speakers at our 2019 ACCELERATE conference in Los Gatos, California on January 24th and 25th. In addition to Ben Gaines from Adobe ... read more »

Registration for ACCELERATE 2019 is now open!
By on September 13, 2018

Analytics Demystified is excited to have opened registration for ACCELERATE 2019 on January 25th in Los Gatos, California.  You can see the entire agenda including speakers, topics, and information about ... read more »

ACCELERATE 2.0 coming in 2019: Save the Date
By on August 6, 2018

After a brief hiatus while we examined the ever-changing conference landscape and regrouped here at Analytics Demystified I am delighted to announce that our much loved ACCELERATE conference will be returning ... read more »

Analytics Demystified Case Study with Elsevier
By on May 10, 2018

For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come ... read more »

Don’t forget! YouTube Live event on Adobe Data Collection
By on March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ... read more »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes
By on February 26, 2018

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ... read more »

Welcome Tim Patten!
By on January 9, 2018

While I am running a little behind on sharing this news due to the holidays and some changes in the business I am delighted to announce that Tim Patten has ... read more »

Evolution of the Analysis Exchange
By on July 6, 2017

When we created the Analysis Exchange years ago my Partners and I all knew the industry needed better gateways into the field. Being “old school” each of us had more ... read more »

I am the Luckiest Guy in Analytics!
By on October 12, 2016

Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ... read more »

Nine Years Demystifying (Web) Analytics … a Look Back
By on June 8, 2016

  Last week my inbox blew up all the sudden with email from LinkedIn with subjects like “congrats” and “well done, old man!” At first I assumed this was just more ... read more »