Eric Peterson BLOG

Senior Partner and Founder

Our campaign to raise money for Black Girls CODE
Our campaign to raise money for Black Girls CODE
By on July 6, 2020

A little more than a week ago I could not sleep. I was about to ask the analytics community for money at what has proven to be a tough time ... read more »

Analytics Demystified Supports Black Lives Matter
By on June 29, 2020

I have white privilege. I was born into it, and throughout my life I have been given opportunities simply because I am white. I don’t want to say I have taken ... read more »

Guest Post: Test Confidence – a Calculated Metric for Analysis Workspace
By on April 8, 2019

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ... read more »

Two days of training in Chicago in October
By on February 26, 2019

Following up on our very successful training day efforts at ACCELERATE 2019 we have collectively decided to bring an expanded version of the same classes to Chicago, Illinois on Monday, ... read more »

Big Book of Key Performance Indicators
By on January 10, 2019

I have received a bunch of email the last few days from folks who have been directed to my Big Book of Key Performance Indicators and the companion spreadsheet.  Since ... read more »

Announcing additional ACCELERATE speakers from Twitch, Google, and Nordstrom!
By on October 30, 2018

Today we are excited to announce some additional speakers at our 2019 ACCELERATE conference in Los Gatos, California on January 24th and 25th. In addition to Ben Gaines from Adobe ... read more »

Registration for ACCELERATE 2019 is now open!
By on September 13, 2018

Analytics Demystified is excited to have opened registration for ACCELERATE 2019 on January 25th in Los Gatos, California.  You can see the entire agenda including speakers, topics, and information about ... read more »

ACCELERATE 2.0 coming in 2019: Save the Date
By on August 6, 2018

After a brief hiatus while we examined the ever-changing conference landscape and regrouped here at Analytics Demystified I am delighted to announce that our much loved ACCELERATE conference will be returning ... read more »

Analytics Demystified Case Study with Elsevier
By on May 10, 2018

For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come ... read more »

Don’t forget! YouTube Live event on Adobe Data Collection
By on March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ... read more »