Eric Peterson BLOG

Senior Partner and Founder

Don’t forget! YouTube Live event on Adobe Data Collection
Don’t forget! YouTube Live event on Adobe Data Collection
By on March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ... read more »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes
By on February 26, 2018

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ... read more »

Welcome Tim Patten!
By on January 9, 2018

While I am running a little behind on sharing this news due to the holidays and some changes in the business I am delighted to announce that Tim Patten has ... read more »

Evolution of the Analysis Exchange
By on July 6, 2017

When we created the Analysis Exchange years ago my Partners and I all knew the industry needed better gateways into the field. Being “old school” each of us had more ... read more »

I am the Luckiest Guy in Analytics!
By on October 12, 2016

Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ... read more »

Nine Years Demystifying (Web) Analytics … a Look Back
By on June 8, 2016

  Last week my inbox blew up all the sudden with email from LinkedIn with subjects like “congrats” and “well done, old man!” At first I assumed this was just more ... read more »

Eight years of Analytics Demystified …
By on July 1, 2015

Eight years … eight amazing years since I told my wife I was quitting my job as a Vice President of Strategic Consulting at Visual Sciences (by that time owned ... read more »

Happy New Year from Web Analytics and Team Demystified
By on January 6, 2015

Happy belated new year to everyone reading this blog — on behalf of everyone at Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing holiday ... read more »

Top 5 Metrics You're Measuring Incorrectly … or Not
By on September 3, 2014

Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my ... read more »

Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!
By on August 22, 2014

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital ... read more »