Informatica is a very large B2B company and one of the most successful players in the data management market. Informatica also has an impressive testing and optimization program and they make heavy ... read more »
Brian Hawkins BLOG
Senior Partner
Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile. In fact, this Profile goes all the way back ... read more »
Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program. It has been an incredibly fun and ... read more »
When Test&Target was being built back in the day and doing business as Offermatica, it was designed to be an open platform so that its data can be made available ... read more »
In my previous post, I highlighted how it is important to understand what optimization techniques are available in the market today because by knowing the techniques, you are much better ... read more »
As I talk to more and more companies that are using testing solutions, I find many of them are unaware of the test techniques that are available in their testing ... read more »
In the Demand Generation world it is all about the “Known” and “Unknown”. Before visitors fill out a form they are considered to be “Unknown”. After supplying their information on ... read more »
I am extremely excited to be joining Adam, Eric, and John here at Analytics Demystified. While at Offermatica, Omniture and then Adobe I witnessed first hand the value this firm ... read more »