Brian Hawkins BLOG

Senior Partner

Simple and oh so very sweet
Simple and oh so very sweet
By on October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

The T&T Plugin – Integrate T&T with Google Analytics
By on October 22, 2012

When Test&Target was being built back in the day and doing business as Offermatica, it was designed to be an open platform so that its data can be made available ... read more »

Optimization Test Techniques – Part II of II
By on August 25, 2012

In my previous post, I highlighted how it is important to understand what optimization techniques are available in the market today because by knowing the techniques, you are much better ... read more »

Optimization Test Techniques – Part I of II
By on April 10, 2012

As I talk to more and more companies that are using testing solutions, I find many of them are unaware of the test techniques that are available in their testing ... read more »

The Unknown and the Known
By on March 12, 2012

In the Demand Generation world it is all about the “Known” and “Unknown”.  Before visitors fill out a form they are considered to be “Unknown”.  After supplying their information on ... read more »

Brian Hawkins, Demystified
By on February 23, 2012

I am extremely excited to be joining Adam, Eric, and John here at Analytics Demystified.  While at Offermatica, Omniture and then Adobe I witnessed first hand the value this firm ... read more »