Brian Hawkins BLOG

Senior Partner

Steps to Automation [Adobe Webinar]
Steps to Automation [Adobe Webinar]
By on August 7, 2018

On August 9th, this upcoming Thursday, I will be joining Adobe on the Adobe Target Basics webinar to geek out over how to dip your toes in Automation, using Automated ... read more »

Adobe Insider Awesomeness and Geo Test deep dive
By on June 14, 2018

Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia.  I wrote a blog post a couple of weeks back about the multi-city event ... read more »

Adobe Personalization Insider
By on May 21, 2018

Analytics Demystified and the Adobe Insider Tour To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading ... read more »

2018 Adobe Summit – the testing guys perspective
By on April 3, 2018

The 2018 Adobe Summit season has officially closed.  This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee ... read more »

Personalization Thursdays
By on March 7, 2018

Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays.  The topics vary but the webinars typically focus on features and capabilities of Adobe Target.  The ... read more »

Simple and oh so very sweet
By on October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

The T&T Plugin – Integrate T&T with Google Analytics
By on October 22, 2012

When Test&Target was being built back in the day and doing business as Offermatica, it was designed to be an open platform so that its data can be made available ... read more »

Optimization Test Techniques – Part II of II
By on August 25, 2012

In my previous post, I highlighted how it is important to understand what optimization techniques are available in the market today because by knowing the techniques, you are much better ... read more »