I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica. In 2008, Offermatica (now Adobe Target) ... read more »
Brian Hawkins BLOG
Senior Partner
It has been a crazy week but I don’t have to tell any of you that. Many of you might be new to working from home, adjusting to homeschooling (the ... read more »
Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works. Additionally, we’ve included 10 profile scripts that you can ... read more »
Adobe Target Chrome Extension I use many different testing solutions each day as part of my strategic and tactical support of testing programs here at Analytics Demystified. I am very familiar ... read more »
The Marketo acquisition by Adobe went from rumor to fact earlier today. This is a really good thing for the Adobe Target community. I’ve integrated Adobe Target and Marketo together many ... read more »
On August 9th, this upcoming Thursday, I will be joining Adobe on the Adobe Target Basics webinar to geek out over how to dip your toes in Automation, using Automated ... read more »
Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia. I wrote a blog post a couple of weeks back about the multi-city event ... read more »
Analytics Demystified and the Adobe Insider Tour To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading ... read more »
The 2018 Adobe Summit season has officially closed. This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee ... read more »
Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays. The topics vary but the webinars typically focus on features and capabilities of Adobe Target. The ... read more »