Brian Hawkins BLOG

Senior Partner

How Adobe Target can help in the craziest of times…
How Adobe Target can help in the craziest of times…
By on March 20, 2020

It has been a crazy week but I don’t have to tell any of you that.  Many of you might be new to working from home, adjusting to homeschooling (the ... read more »

Profile Playbook for Adobe Target
By on April 18, 2019

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ... read more »

Adobe Target Chrome Extension
By on October 2, 2018

Adobe Target Chrome Extension I use many different testing solutions each day as part of my strategic and tactical support of testing programs here at Analytics Demystified.  I am very familiar ... read more »

Adobe Target and Marketo
By on September 21, 2018

The Marketo acquisition by Adobe went from rumor to fact earlier today.  This is a really good thing for the Adobe Target community. I’ve integrated Adobe Target and Marketo together many ... read more »

Steps to Automation [Adobe Webinar]
By on August 7, 2018

On August 9th, this upcoming Thursday, I will be joining Adobe on the Adobe Target Basics webinar to geek out over how to dip your toes in Automation, using Automated ... read more »

Adobe Insider Awesomeness and Geo Test deep dive
By on June 14, 2018

Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia.  I wrote a blog post a couple of weeks back about the multi-city event ... read more »

Adobe Personalization Insider
By on May 21, 2018

Analytics Demystified and the Adobe Insider Tour To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading ... read more »

2018 Adobe Summit – the testing guys perspective
By on April 3, 2018

The 2018 Adobe Summit season has officially closed.  This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee ... read more »

Personalization Thursdays
By on March 7, 2018

Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays.  The topics vary but the webinars typically focus on features and capabilities of Adobe Target.  The ... read more »

Simple and oh so very sweet
By on October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ... read more »