Adam Greco BLOG

Senior Partner

Return Frequency % of Total
Return Frequency % of Total
By on July 31, 2018

Recently, a co-worker ran into an issue in Adobe Analytics related to Visit Frequency. The Visit Frequency report in Adobe Analytics is not one that I use all that often, ... read more »

Measuring Page Load Time With Success Events
By on July 18, 2018

One of the things I have noticed lately is how slowly some websites are loading, especially media-related websites. For example, recently I visited wired.com and couldn’t get anything to work. ... read more »

Product Ratings/Reviews in Adobe Analytics
By on July 10, 2018

Many retailers use product ratings as a way to convince buyers that they should take the next step in conversion, which is usually a cart addition. Showing how often a ... read more »

Engagement Scoring Using Approx. Count Distinct
By on July 2, 2018

Back in 2015, I wrote a post about using Calculated Metrics to create an Engagement Score. In that post, I mentioned that it was possible to pick a series of success ... read more »

100% Stacked Bar Chart in Analysis Workspace
By on June 13, 2018

As is often the case with Analysis Workspace (in Adobe Analytics), you stumble upon new features accidentally. Hopefully, by now you have learned the rule of “when in doubt, right-click” ... read more »

Finding Adobe Analytics Components via Tags
By on May 22, 2018

When I am working on a project to audit someone’s Adobe Analytics implementation, one of the things I often notice is a lack of organization that surrounds the implementation. When ... read more »

Adobe Insider Tour!
By on May 21, 2018

I am excited to announce that my partner Brian Hawkins and I will be joining the Adobe Insider Tour that is hitting several US cities over the next few months! ... read more »

Elsevier Case Study
By on May 15, 2018

I have been in consulting for a large portion of my professional life, starting right out of school at Arthur Andersen (back when it existed!). Therefore, I have been part ... read more »

DB Vista – Bringing the Sexy Back!
By on May 14, 2018

OK. It may be a bit of a stretch to say that DB Vista is sexy. But I continue to discover that very few Adobe Analytics clients have used DB ... read more »

Virtual Report Suites and Data Sources
By on April 30, 2018

Lately, I have been seeing more and more Adobe Analytics clients moving to Virtual Report Suites. Virtual Report Suites are data sets that you create from a base Adobe Analytics ... read more »