Adam Greco BLOG

Senior Partner

Quantifying Content Velocity in Adobe Analytics
Quantifying Content Velocity in Adobe Analytics
By on September 11, 2018

If publishing content is important to your brand, there may be times when you want to quantify how fast users are viewing your content and how long it takes for ... read more »

Adobe Analytics Requirements and SDR in Workspace – Part 4
By on September 5, 2018

Last week, I shared how to calculate and incorporate your business requirement completion percentage in Analysis Workspace as part of my series of posts on embedding your business requirements and ... read more »

Adobe Analytics Requirements and SDR in Workspace – Part 3
By on August 28, 2018

Over the past two weeks, I have been posting about how to view your business requirements and solution design in Analysis Workspace. First, I showed how this would look in ... read more »

Adobe Analytics Requirements and SDR in Workspace – Part 2
By on August 21, 2018

Last week, I wrote about a concept of having your business requirements and SDR inside Analysis Workspace. My theory was that putting business requirements and implementation information as close to ... read more »

Adobe Analytics Requirements and SDR in Workspace
By on August 14, 2018

Those who know me, know that I have a few complaints about Adobe Analytics implementations when it comes to business requirements and solution designs. You can see some of my ... read more »

Transaction ID – HR Example
By on August 7, 2018

The Transaction ID feature in Adobe Analytics is one of the most underrated in the product. Transaction ID allows you to “close the loop,” so to speak, and import offline ... read more »

Return Frequency % of Total
By on July 31, 2018

Recently, a co-worker ran into an issue in Adobe Analytics related to Visit Frequency. The Visit Frequency report in Adobe Analytics is not one that I use all that often, ... read more »

Measuring Page Load Time With Success Events
By on July 18, 2018

One of the things I have noticed lately is how slowly some websites are loading, especially media-related websites. For example, recently I visited wired.com and couldn’t get anything to work. ... read more »

Product Ratings/Reviews in Adobe Analytics
By on July 10, 2018

Many retailers use product ratings as a way to convince buyers that they should take the next step in conversion, which is usually a cart addition. Showing how often a ... read more »

Engagement Scoring Using Approx. Count Distinct
By on July 2, 2018

Back in 2015, I wrote a post about using Calculated Metrics to create an Engagement Score. In that post, I mentioned that it was possible to pick a series of success ... read more »