Adam Greco BLOG

Senior Partner

Dimension Penetration %
Dimension Penetration %
By on April 24, 2018

Last week, I explained how the Approximate Count Distinct function in Adobe Analytics can be used to see how many distinct dimension values occur within a specified timeframe. In that ... read more »

Approximate Count Distinct Function – Part 1
By on April 19, 2018

In Adobe Analytics, there are many advanced functions that can be used in Calculated Metrics. Most of the clients I work with have only scratched the surface of what can ... read more »

Chicago Adobe Analytics “Top Gun” Class – May 24, 2018
By on April 16, 2018

I am pleased to announce my next Adobe Analytics “Top Gun” class, which will be held May 24th in Chicago. For those of you unfamiliar with my Adobe Analytics “Top Gun” ... read more »

Where I’ll Be – 2018
By on March 1, 2018

Each year, I like to let my blog readers know where they can find me, so here is my current itinerary for 2018: Adobe Summit – Las Vegas (March 27-28) Once again, ... read more »

Free Adobe Analytics Review @ Adobe Summit
By on February 7, 2018

For the past seven years (and many years prior to that while at Omniture!), I have reviewed/audited hundreds of Adobe Analytics implementations. In most cases, I find mistakes that have ... read more »

Podcasts!
By on January 10, 2018

I am a podcast addict! I listen to many podcasts to get me news and for professional reasons. Recently, I came across a great podcast called Everyone Hates Marketers, by ... read more »

NPS in Adobe Analytics
By on November 6, 2017

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ... read more »

My First MeasureCamp!
By on October 23, 2017

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ... read more »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17
By on October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ... read more »

MeasureCamp Brussels!!
By on October 4, 2017

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ... read more »