Adam Greco BLOG

Senior Partner

Product Ratings/Reviews in Adobe Analytics
Product Ratings/Reviews in Adobe Analytics
By on July 10, 2018

Many retailers use product ratings as a way to convince buyers that they should take the next step in conversion, which is usually a cart addition. Showing how often a ... read more »

Engagement Scoring Using Approx. Count Distinct
By on July 2, 2018

Back in 2015, I wrote a post about using Calculated Metrics to create an Engagement Score. In that post, I mentioned that it was possible to pick a series of success ... read more »

100% Stacked Bar Chart in Analysis Workspace
By on June 13, 2018

As is often the case with Analysis Workspace (in Adobe Analytics), you stumble upon new features accidentally. Hopefully, by now you have learned the rule of “when in doubt, right-click” ... read more »

Finding Adobe Analytics Components via Tags
By on May 22, 2018

When I am working on a project to audit someone’s Adobe Analytics implementation, one of the things I often notice is a lack of organization that surrounds the implementation. When ... read more »

Adobe Insider Tour!
By on May 21, 2018

I am excited to announce that my partner Brian Hawkins and I will be joining the Adobe Insider Tour that is hitting several US cities over the next few months! ... read more »

Elsevier Case Study
By on May 15, 2018

I have been in consulting for a large portion of my professional life, starting right out of school at Arthur Andersen (back when it existed!). Therefore, I have been part ... read more »

DB Vista – Bringing the Sexy Back!
By on May 14, 2018

OK. It may be a bit of a stretch to say that DB Vista is sexy. But I continue to discover that very few Adobe Analytics clients have used DB ... read more »

Virtual Report Suites and Data Sources
By on April 30, 2018

Lately, I have been seeing more and more Adobe Analytics clients moving to Virtual Report Suites. Virtual Report Suites are data sets that you create from a base Adobe Analytics ... read more »

Dimension Penetration %
By on April 24, 2018

Last week, I explained how the Approximate Count Distinct function in Adobe Analytics can be used to see how many distinct dimension values occur within a specified timeframe. In that ... read more »

Approximate Count Distinct Function – Part 1
By on April 19, 2018

In Adobe Analytics, there are many advanced functions that can be used in Calculated Metrics. Most of the clients I work with have only scratched the surface of what can ... read more »