Adam Greco BLOG

Senior Partner

Using Builders Visibility in Adobe Analytics
Using Builders Visibility in Adobe Analytics
By on November 13, 2018

Recently, while working on a client implementation, I came across something I hadn’t seen before in Adobe Analytics. For me, that is quite unusual! While in the administration console, I ... read more »

Viewing Classifications Only via Virtual Report Suites
By on November 6, 2018

I love SAINT Classifications! I evangelize the use of SAINT Classifications anytime I can, especially in my training classes. Too often Adobe customers fail to take full advantage of the ... read more »

Adjusting Time Zones via Virtual Report Suites
By on October 30, 2018

When you are doing analysis for an organization that spans multiple time zones, things can get tricky. Each Adobe Analytics report suite is tied to one specific time zone (which ... read more »

Analytics Demystified Interview Service Offering
By on October 25, 2018

Finding good analytics talent is hard! Whether you are looking for technical or analysis folks, it seems like many candidates are good from afar, but far from good! As someone ... read more »

Setting After The Fact Metrics in Adobe Analytics
By on October 9, 2018

As loyal blog readers will know, I am a big fan of identifying business requirements for Adobe Analytics implementations. I think that working with your stakeholders before your implementation (or ... read more »

Shifting Attribution in Adobe Analytics
By on October 2, 2018

If you are a veteran Adobe Analytics (or Omniture SiteCatalyst) user, for years the term attribution was defined by whether an eVar was First Touch (Original Value) or Last Touch ... read more »

Ingersoll Rand Case Study
By on September 27, 2018

One of my “soapbox” issues is that too few organizations focus on analytics business requirements and KPI definition. This is why I spend so much time working with clients to ... read more »

Analysis Workspace Drop-downs
By on September 25, 2018

Recently, the Adobe Analytics team added a new Analysis Workspace feature called “Drop-downs.” It has always been possible to add Adobe Analytics components like segments, metrics, dimensions and date ranges ... read more »

ACCELERATE 2019
By on September 21, 2018

Back in 2015, the Analytics Demystified team decided to put on a different type of analytics conference we called ACCELERATE. The idea was that we as partners and a few ... read more »

Bonus Tip: Quantifying Content Creation
By on September 20, 2018

Last week and this week, I shared some thoughts on how to quantify content velocity in Adobe Analytics. As part of that post, I showed how to assign a publish ... read more »