Webcast link for my AMA/Aquent presentation last week!
Originally written by Eric Peterson on March 11, 2007
Late last week the folks at American Marketing Association sent me the following link to the full webcast for the presentation I gave on their behalf titled “Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts” If you missed the original presentation, or if you suffered from webcast-related issues, you can now access the event from the following link:
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.