Web analytics in Holland
On Thursday of last week I had the great pleasure of traveling to Holland to give a keynote presentation at the first Webanalytics Congres in Zeist. By all measures the event was a great success:
- Roughly 180 people attended this first time event (congratulations to BBP!)
- (Reportedly) very good presentations, including one from Postbank.NL that was very well received and is reviewed by my friend Aurelie Pols. I say “reportedly” very good since I understand very little Dutch and the conference is, well, almost entirely in Dutch
- The vendors at the event reported good conversations and good traffic for a crowd this size
I presented research from my recent web analytics survey looking at the differences in attitude and opinions regarding web analytics use in Europe and in the U.S. While survey data can sometimes be quite dry, the information I presented elicited several very good questions, the best of which was “Can you please give me a list of good analysis questions that web analytics can answer?”
I also had the chance to meet in person some tremendously nice people including Marco Derksen of Marketingfact.NL and Upstream.NL, Neil Morgan from Omniture, Dennis Mortensen from Indextools, Bram van Essen from Paul Postma Marketing Consultancy, Eelco van Kuik from the Conversion Company, Nicole Niemann from Satama, Geert-Jan Smits from Jungle Rating. In fact, Geert-Jan Smits signed a copy of his new book on Balanced Scorecards, De Internet Scorecard, which is entirely in Dutch but that Aurelie assures me is very good.
You can download a PDF of my presentation here.
On Friday night, Analytics Demystified and OX2 sponsored a little dinner in Amsterdam which was also very much a success. A number of companies participated and I believe a very good time was had by all.
I want to personally thank Rene, Aurelie, Marco, Paul, Heidi, and everyone else who made this trip (and my little holiday) possible. I am very much looking forward to my return to Europe in September for e.Day and other web analytics events currently in planning (yes Lars, I’m coming to Scandanavia!)
Here are some photos:
Heidi Bouhuijzen from BBP. Heidi made this trip an absolute dream by coordinating every aspect of my travel. If you’re coming to Europe, I hope you’re lucky enough to have someone as wonderful as Heidi to help you!
Marco Derksen from Marketingfacts.NL. Marco was the driving force behind bringing me to the Webanalytics Congres and has the most popular marketing blog in the Netherlands.
The two Renes, Dechamps and Nijhuis. The latter Rene is from Google Analytics in Amsterdam and works for my friend Dr. Brian Clifton.