Seven free resources to get started with Google Web Site Optimizer

SEARCH BLOG

Originally written by Eric Peterson on April 4, 2007

I’m sure by now you’ve heard that Google started giving Web Site Optimizer away. But you may not have heard about all the great content that the gang at FutureNow has to help you get started on the platform? Guides, plug-ins, podcasts, presentations, … it’s all there!

It makes sense that Bryan and Jeffery would provide all this information given that they’re Google Authorized Consultants, but still, it’s awfully nice of them.

I’ve been running the platform on my web site for a few months and I love how easy to use it is. It may not provide all the rich features of an Offermatica, but it’s a great place to start if you have been hesitant to try A/B testing because of the price.

Check out Google Web Site Optimizer and check out the free resources from the Eisenberg brothers today!

ABOUT Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement. As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.

SEARCH BLOG

Seven free resources to get started with Google Web Site Optimizer

SEARCH BLOG

ABOUT Eric Peterson

SEARCH BLOG